Nov 07

November 8, 2016 – Report

Top Merchandising Innovations to Delight Air Travelers and Boost Profits
IdeaWorksCompany explores how American, AnadoluJet, Eurowings, Jazeera, Virgin Atlantic,
and other airlines are becoming better retailers.  The latest report from IdeaWorksCompany provides a wide variety of examples − covering traditional airlines, low cost carriers, and suppliers from all over the world – to demonstrate unique methods that generate more revenue from the sale of tickets and ancillary revenue activities.

Feb 22

February 22, 2016 – Report

Path to Profits: How the Best Airlines Promote a la Carte Sales in the Booking Path
Website examples from all over the world illustrate best practices on fare displays, baggage pre-pay, seat upgrades, and other top a la carte items.  The latest report from IdeaWorksCompany reviewed the websites of airlines all over the world and details good practices regarding booking paths ─ and also what airlines should avoid.