October 27, 2015 – Press Release

Airlines Want to Become the Amazon.com of Travel
The forever quotable Michael O’Leary, CEO of Ryanair, motivated his competitors when he recently said, “We want to become the Amazon.com of travel in Europe, with a whole load of additional services: price comparison, cut-rate hotels, discounted football tickets, concert tickets.” It’s a sentence that instantly conveys why airline executives are eager to learn more about airline merchandising.  The latest report issued by IdeaWorksCompany is designed to prepare industry professionals for the decision-making required to take merchandising to the next level with examples from the world of airline retail.

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