News & Research

The latest from IdeaWorksCompany.

Listed below are the most recent posts to the website.  Click on any item (in blue font) to access our latest reports, press releases, and news items.  Or use the menu to the right to browse current and archived reports, articles featuring IdeaWorksCompany research, and current and archived press releases.
Feb 21

February 21, 2017 – Report

Ancillary Revenue Goes Mobile: the Best Methods Used by the Top 25 Airlines
IdeaWorksCompany finds Air France, Emirates, Indigo, and Ryanair provide great mobile retailing examples. The latest report from IdeaWorksCompany applies the rise of the mobile age to the ancillary revenue revolution. IdeaWorksCompany researched the in-path booking capabilities of the mobile applications offered by the world’s largest 25 airlines. It’s a varied list which includes traditional global network airlines and eight low cost carriers.  This 15-page report is the first installment of the 2017 Thought Leadership Series on Revenue and Loyalty and is sponsored by CarTrawler.

Dec 28

December 28, 2016

Here’s Why Alaska Airlines Is Keeping Its Generous Frequent Flyer Program
“There is a component of the marketplace that is very sizable — perhaps 50 percent —that will only consider price, even with the inconvenience of a connection versus a nonstop,” said Jay Sorensen, an expert on loyalty at IdeaWorksCompany who has consulted for several airlines, including Alaska. “But frequent flyer programs have never seen designed to win everyone. They have been designed to win at the margins.”

Dec 18

December 19, 2016 – Press Release

Jazeera Airways Is 2016 Champ for Revenue Innovation and Marketing Leadership
IdeaWorksCompany continues a year-end tradition by identifying the airlines that have shown the greatest prowess in ancillary revenue, a la carte pricing, and loyalty marketing. This year, Kuwait-based Jazeera Airways takes the top spot.  Throughout 2016, we assessed the top ancillary revenue producing airlines and the most generous frequent flier programs; our reports described the industry’s service and product innovations; and we offered practical advice for airline executives. Along the way, a select group of five airlines clearly stood apart in their quest for new sources of revenue success.

Dec 02

December 2, 2016

Airlines to charge for food, seats and other facilities to up ancillary income
The Star, Malaysia
EMIRATES, the world’s largest airline by international passenger traffic in 2015 which saw a 75% drop in profit for the six months to September this year, is now charging a seat assignment fee for its lowest price fares.  Come Jan 11, British Airways will start charging for snacks and drinks for its European flights on economy class, complimentary now, on short-haul flights defined as five hours or less.  This is part of the plan to grow ancillary income, which is non-ticket sources such as baggage fees, on-board food and services, seating, selling frequent flier miles to parties and even early boarding.  A recent report by ancillary revenue consultancy, IdeaWorks, and online car rental booking company, CarTrawler, predicts that ancillary incomes will reach US$67.4bil this year. This is a 200% increase from US$22.6bil in 2010. It based its projections on the ancillary revenue activity of 178 global airlines.

Dec 01

December 1, 2016

Airlines expected to rake in $US67.4b globally from extra lucrative services
National Business Review – New Zealand
The amount airlines make from charging travellers for extras such as in-flight food and drink or selecting a seat with more leg room, is forecast to rise by 13.8% this year to $US67.4 billion.  The projection, from airline ancillary revenue consultancy IdeaWorks and online car rental booking company CarTrawler, covers 178 airlines. They predict the additional lucrative income airlines worldwide make from travellers has risen nearly 200% since 2010 and now accounts for an estimated 9.1% of airline revenue globally.

Nov 29

November 29, 2016 – Press Release

Airline ancillary revenue projected to be $67.4 billion worldwide in 2016
IdeaWorksCompany, the foremost consultancy on airline ancillary revenues, and CarTrawler, the leading provider of online car rental distribution systems, project airline ancillary revenue will reach $67.4 billion worldwide in 2016. The CarTrawler Worldwide Estimate of Ancillary Revenue represents a nearly 200% increase from the 2010 figure of $22.6 billion, which was the first year for the ancillary revenue estimate.  The CarTrawler Worldwide Estimate of Ancillary Revenue marks the seventh year IdeaWorksCompany has prepared a projection of ancillary revenue activity.
Click here for an infographic summary (JPG file) of key findings.

Nov 13

November 13, 2016

Airline Industry Q&A: Jay Sorensen of IdeaWorksCompany
TravelAge West
Spotlight 2017: Jay Sorensen, an expert in the airline and aviation trends, shares what we can expect for the industry next year.  To find out more about what’s on the horizon for the airline industry, we spoke with Jay Sorensen, who closely monitors market trends and is president of IdeaWorksCompany, a consulting firm that specializes in the airline and aviation industries.