Wyndham Rewards tops list for loyalty program reimbursement
The third annual “CarTrawler Hotel Reward Payback Survey” was conducted by
IdeaWorksCompany and analyzes what guests earn back from hotel bookings. The study sifted through 1,350 reward queries from six reward programs: Best Western Rewards, Hilton Honors, IHG Rewards Club, Marriott Rewards, Starwood SPG and Wyndham Rewards. As part of the process, the lowest reward price in points was recorded alongside the corresponding room price in U.S. dollars.
Wyndham Rewards tops list for loyalty program reimbursement
The Best and Worst Hotels for Cashing in Rewards Points for 2017
Wall Street Journal
A new study shows significant declines in buying power at some major hotel programs, with the number of points needed to book rooms rising even as the dollar cost of a room drops. The study calculates the payback you get from staying at major hotel chains by comparing the price you pay in cash for rooms and how many points it takes to book the same room. IdeaWorks, a consulting firm, conducted 1,350 reward queries at six big hotel companies (none of them clients). Travel technology company CarTrawler sponsored the study.
Wyndham Rewards Offers More than Double the Payback Among Six Leading Hotel Loyalty Programs
Wyndham Rewards returns an average of 16.7% from room night spending as reward stay value in the third annual CarTrawler Hotel Reward Payback Survey. That’s 3+ points higher than the brand’s 2016 result and a 211% higher return than the reward value provided by Starwood’s SPG, which was ranked last among the six hotel loyalty programs at 5.4% for reward payback. During August 2017, IdeaWorksCompany conducted 1,350 reward queries and calculated “reward payback” for key hotel brands in six global frequent guest programs: Best Western Rewards, Hilton Honors, IHG Rewards Club, Marriott Rewards, Starwood SPG, and Wyndham Rewards.
Click here for an infographic summary (JPG file) of key findings.
Click here to view the 10-page report.
2017 CarTrawler Hotel Reward Payback Survey
During August 2017, IdeaWorksCompany conducted 1,350 reward queries for key hotel brands in six global frequent guest programs: Best Western Rewards, Hilton Honors, IHG Rewards Club, Marriott Rewards, Starwood SPG, and Wyndham Rewards. For each query, the lowest reward price in points was recorded along with the corresponding room price in US dollars. The value provided by points was adjusted to consider the different rates of point accrual for the programs.
New CarTrawler Ancillary Revenue Yearbook Shows $44.6 Billion in Revenue Boosts for 66 Airlines
IdeaWorksCompany researched financial filings made by 138 airlines all over the world, discovering 66 which disclosed qualifying revenue activity. Airlines joining the list for 2017 include Azul, Eurowings, Jejuair, Jet Airways, South African, and Vietjet. Now available free online, the 110-page, 2017 Yearbook provides a detailed global review of a proven revenue source that delivers a whopping $6.2 billion for United Airlines, 39.4% of sales for Wizz Air, and $49.89 per passenger carried by Spirit Airlines.
Airlines look to take flight with lucrative extras
Over the past decade, so-called ancillary fees have experienced huge growth. The top 10 airlines, ranked by total ancillary revenue, generated $2.1bn in 2007. In 2016, this had grown to more than $28bn, according to research by IdeaWorksCompany and CarTrawler. Among the most successful groups at selling ancillary services are United, which generated $6.2bn in revenue last year, Delta, which generated $5.17bn, and American, which generated $4.9bn. Globally airlines are estimated to have earned $67.4bn of income from ancillaries last year, representing about 9.1 per cent of airline revenue for 2016, up from 4.8 per cent in 2010.
Frequent flier programs generate profits for airlines and frustration for travelers
Los Angeles Times
Jay Sorensen, president of IdeaWorks Co., a consultant on boosting airline revenue, called frequent flier programs a “tremendous cash cow” for the airlines. In a recent report, Sorensen estimated that the nation’s top four airlines — American, United, Delta and Southwest — generated a combined $9.5 billion in revenue last year from frequent flier programs. “The programs have a huge impact on the bottom line for airlines,” he said. “They simply can’t do without them.”
Southwest, JetBlue Lead Average Reward Price Rankings Among Five Major US Frequent Flyer Programs
2017 CarTrawler Reward Seat Availability Survey also finds that Delta SkyMiles reward prices are 19% lower than in 2013. Low-cost carriers Southwest and JetBlue continue to offer US flyers the lowest average reward seat pricing, despite an industry shift to dollar-based rather than mileage-based loyalty points accrual. The annual rankings for the two airlines remain unchanged since 2013 when average reward seat pricing was first calculated.
2016 Top 10 Airline Ancillary Revenue Rankings
Every year IdeaWorksCompany searches for disclosures of financial results which qualify as ancillary revenue for airlines all over the globe. Annual reports, investor presentations, financial press releases, and quotes attributed to senior executives all qualify as sources in the data collection process. These results are contained in the new report, 2016 Top 10 Airline Ancillary Revenue Rankings. Of the 138 airlines reviewed, 66 reveal figures related to ancillary revenue.
Top Ten Airlines Generate as Much as 46% of Sales from Ancillary Revenue
CarTrawler-sponsored analysis shows big jump from five years ago, when the same group of airlines generated 10% to 33% from ancillary revenue. Every year IdeaWorksCompany searches for disclosures of financial results which qualify as ancillary revenue for airlines all over the globe. Annual reports, investor presentations, financial press releases, and quotes attributed to senior executives all qualify as sources in the data collection process.