News & Research

The latest from IdeaWorksCompany.

Listed below are the most recent posts to the website.  Click on any item (in blue font) to access our latest reports, press releases, and news items.  Or use the menu to the right to browse current and archived reports, articles featuring IdeaWorksCompany research, and current and archived press releases.
Feb 19

February 19, 2019 – Press Release

European Airlines Lead 2018 a la Carte Revenue Estimate at $22.5 Billion with Asian Carriers 2nd at $18.8 Billion
IdeaWorksCompany, the foremost consultancy on airline ancillary revenues, and CarTrawler, the leading technology platform providing full end to end transport solutions for online businesses, recently estimated airline a la carte revenue at $65 billion worldwide for 2018. The CarTrawler Global Statistics of a la Carte Revenue adds regional details and 2014 comparisons to the figures from the earlier November 2018 release.  A la carte activity is a significant component of ancillary revenue and consists of the amenities consumers can add to their air travel experience. These include fees paid for checked baggage, assigned seats, buy-on-board meals, early boarding, and onboard entertainment.

Feb 13

February 13, 2019

Southwest Airlines doesn’t assign seats and honestly, this sounds like a nightmare
News.com.au News Australia
A recent joint report from research firm IdeaWorks and Dublin travel tech company CarTrawler estimated airline ancillary revenue would reach $131 billion worldwide in 2018.  The report, released in November, estimated that would be about $30.05 in extra fees per passenger.  And it’s a 312 per cent increase on the 2010 figure.

Feb 13

February 13, 2019

Why the airline that inspired Ryanair still refuses to charge for luggage
The Telegraph – London
An annual study of “ancillary” revenue, which includes all income beyond the standard airfare, shows that the top 10 carriers worldwide raked in more than $29.7 billion (£23bn) in 2017, up from just $2.1bn (£1.6bn) in 2007.  The CarTrawler Yearbook of Ancillary Revenue by IdeaWorksCompany analysed financial documents for 138 airlines. Unsurprisingly, Ryanair, and other low-cost carriers whose business models revolve around cheap fares and costly “optional” fees, feature prominently.

Jan 30

January 30, 2019

Southwest Airlines doesn’t assign seats and honestly, this sounds like a nightmare
Buying Business Travel
A recent joint report from research firm IdeaWorks and Dublin travel tech company CarTrawler estimated airline ancillary revenue would reach $131 billion worldwide in 2018.  The report, released in November, estimated that would be about $30.05 in extra fees per passenger.  And it’s a 312 per cent increase on the 2010 figure.

Dec 07

December 7, 2018

Ancillary Revenues Expected to Hit $92.9 Billion
Airlines – IATA
Airline ancillary revenue has been projected to reach $92.9 billion worldwide for 2018.  The CarTrawler Worldwide Estimate of Ancillary Revenue represents a 312% increase from the 2010 figure of $22.6 billion, which was the first annual ancillary revenue estimate.  Online car rental distribution systems provider CarTrawler, teams up with airline ancillary revenue consultancy IdeaWorksCompany, to project the industry estimate annually.  The CarTrawler Worldwide Estimate of Ancillary Revenue marks the ninth year IdeaWorksCompany has prepared a projection of ancillary revenue activity.

Nov 27

November 27, 2018 – Press Release

Airline Ancillary Revenue Projected to Be $92.9 Billion Worldwide in 2018
IdeaWorksCompany, the foremost consultancy on airline ancillary revenue, and CarTrawler, the leading provider of online car rental distribution systems, project airline ancillary revenue will reach $92.9 billion worldwide in 2018. The CarTrawler Worldwide Estimate of Ancillary Revenue represents a 312% increase from the 2010 figure of $22.6 billion, which was the first annual ancillary revenue estimate.  Earlier this year, CarTrawler and IdeaWorksCompany reported the ancillary revenue disclosed by 73 airlines for 2017. These statistics were applied to a larger list of 175 airlines to provide a truly global projection of ancillary revenue activity by the world’s airlines for 2018.
Click here for 2018 Worldwide Estimate Infographic (JPG file).

Nov 02

November 2, 2018

How Much Money Do Budget Airlines Make From Charging for Extras?
The Independent (UK)
Ryanair already makes a huge amount of its capital from ancillary revenue, even before the new hand luggage rules came into play. In H1, this revenue stream increased by 27 per cent to €1.3bn (£1.1bn), driving an eight per cent increase in total revenue to €4.8bn (£4.2bn). This number is likely to only go up.  It’s far from the only airline to make a consequential percentage of its profits through add-ons. EasyJet made $1.3bn (£1bn) in 2017 from ancillary revenue, 19.5 per cent of its total revenue, according to IdeaWorksCompany’s annual report, the Yearbook of Ancillary revenue. The airline was the 10th highest earner from this income source, revealed the report.

Oct 23

October 23, 2018 – Report

Airline Retail ’Round the World: A Global Tour of Ancillary Revenue Best Practices
CarTrawler-sponsored analysis reviews great examples from British Airways, Jetstar, Ryanair, SWISS, United, and Wizz Air.  The latest report by IdeaWorksCompany examines the changes occurring in merchandising, what lessons can be applied to the travel business, and how airlines are becoming better ancillary revenue retailers.

Oct 23

October 23, 2018 – Press Release

Airlines ’Round the World Embrace the Need for Change in the Ancillary Revenue Services They Create
The internet has furthered the evolution of retail by determining which companies perish, survive, or thrive. It’s a story that parallels much of what has happened in the airline business. The common theme is this: Companies that embrace change enjoy a better chance of success. Those clinging to the past risk others taking their place. The latest report by IdeaWorksCompany examines the changes occurring in merchandising, what lessons can be applied to the travel business, and how airlines are becoming better ancillary revenue retailers.