March 28, 2018

Airlines only beginning to tap into mobile growth potential
Few airlines are making the most of the bookings and ancillary potential of mobile platforms according to a report.  Initiatives by those airlines at the lead show that mobile-first strategies can work exceptionally well.  The IdeaWorks and CarTrawler report points to the rising trend of consumers preferring mobile interactions, with 3.5% more mobile phone accounts than there are people in the world.

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