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Travel industry executives all over the world enjoy the reports offered free of charge by IdeaWorksCompany on topics such as ancillary revenue, loyalty marketing, and brand development. IdeaWorksCompany also publishes guides and books based upon extensive research projects that often require months to complete. These are available for sale direct from IdeaWorksCompany or are sold online for immediate download. Free reports are always available at “Current Reports” or “Report Archives” provided to the right. You are invited to browse the list below for the guides and books currently available for purchase from IdeaWorksCompany.

2023 Yearbook of Ancillary Revenue

This annual publication provides the best single source of information and intelligence on ancillary revenue, a la carte services, and commission-based travel products, for the world’s airline industry. Ancillary revenue for 65 airlines is presented and reflects 2022 disclosed financial activity. Here’s a guide to key features of the 2023 edition:

• 65 pages of individual airline listings arranged by global region.
• Alphabetical listing of 65 airlines from Aegean to Wizz Air, as a table, with total ancillary revenue in US dollars; and ancillary revenue as a percent of total airline revenue, and per passenger.
• Ancillary revenue as a % of revenue, ranked in a graph, starting with Spirit Airlines at 51.5%, followed by Frontier, 50.8%, and Allegiant, 48.9%.
• Ancillary revenue per passenger, ranked in a graph, starting with Jet2.com at $84.72, followed by Qantas Airways, $73.23, and Allegiant, $67.74.
• Top 10 airlines for ancillary revenue, ranked in a table, starting with Delta’s $7,987,111,000, followed by United’s $7,881,371,000, and American’s $7,711,216,000.
• Frequent flyer program revenue for 20 airlines, ranked in a table, starting with American – AAdvantage at $5,800,000,000, followed by Delta – SkyMiles, $5,500,000,000, and Southwest – Rapid Rewards, $5,206,000,000.

The publication has 103 pages.

2023 Big Book of Travel Data

This annual publication, in its 2nd year of publication, provides a world of industry data for airlines, hotel groups, car rental companies, and online travel agencies, and is collated by alphabetical order, size, region, and more.  Airline results are presented by airline type (high performing LCCs, low cost carriers, traditional airlines, US major airlines), global alliance, and regions.

The hotel section of the Big Book presents a unique approach to industry metrics with estimated room revenue for the individual brands of 10 hotel groups. This information is not directly disclosed by hotel groups, but IdeaWorksCompany has calculated it using average room revenue (RevPAR) and global room count statistics.

The Big Book relies upon a number of sources and methods to determine the results for each company.  Most often this consisted of financial documents at company websites, while for others the sources include press releases, and industry articles. The Big Book of Travel Data is released on an annual basis.  The Big Book has 120 pages.

2022 Yearbook of Ancillary Revenue

This annual publication provides the best single source of information and intelligence on ancillary revenue, a la carte services, and commission-based travel products, for the world’s airline industry. Ancillary revenue for 75 airlines is presented as total revenue, a percentage of airline revenue, and on a per passenger basis. The results reflect 2021 disclosed financial activity. The narrative for each airline features disclosures made in financial filings, investor presentations, historical results for 2018-2021, and information gathered from websites. The publication has 145 pages.

2022 Big Book of Travel Data

This new publication, which expands on IdeaWorks’ former Big Book of Airline Data, provides a world of industry data for airlines, hotel groups, car rental companies, and online travel agencies, and is collated by alphabetical order, size, region, and more. Airline results are presented by airline type (high performing LCCs, low cost carriers, traditional airlines, US major airlines), global alliance, and regions. The hotel section of the Big Book presents a unique approach to industry metrics with estimated room revenue for the individual brands of 10 hotel groups. This information is not directly disclosed by hotel groups, but IdeaWorksCompany has calculated it using average room revenue (RevPAR) and global room count statistics. The Big Book relies upon a number of sources and methods to determine the results for each company. Most often this consisted of financial documents at company websites, while for others the sources include press releases, and industry articles. The Big Book of Travel Data will be released on an annual basis.

2021 Yearbook of Ancillary Revenue

This annual publication provides the best single source of information and intelligence on ancillary revenue, a la carte services, and commission-based travel products, for the world’s airline industry. Ancillary revenue for 75 airlines is presented as total revenue, a percentage of airline revenue, and on a per passenger basis. The results reflect 2020 disclosed financial activity and individual airline projections are offered for 2020. The narrative for each airline features disclosures made in financial filings, investor presentations, and information gathered from websites. The publication has 136 pages.

2020 Yearbook of Ancillary Revenue

This annual publication provides the best single source of information and intelligence on ancillary revenue, a la carte services, and commission-based travel products, for the world’s airline industry. Ancillary revenue for 81 airlines is presented as total revenue, a percentage of airline revenue, and on a per passenger basis. The results reflect 2019 disclosed financial activity and individual airline projections are offered for 2020. The narrative for each airline features disclosures made in financial filings, investor presentations, and information gathered from websites.  The publication has 143 pages.

2020 Airline Ancillary Revenue and Loyalty Guide (issued February 2020)

All during 2019, the team at IdeaWorksCompany researched the top ancillary revenue producing airlines and the most generous frequent flyer programs, and issued reports that described the industry’s service innovation and product development; as well as offering practical advice for airline management teams. The culmination of this work is the 2020 Airline Ancillary Revenue and Loyalty Guide. The 260-page Guide includes every published report and survey issued by IdeaWorksCompany during the year and comprises four sections: 1) an abbreviated version of the Worldwide Report of Economy Reward Availability from 2019, 2) New for 2020 – – an abbreviated version of the Worldwide Report of Business Class Reward Availability from 2019, 3) the full collection of three research papers from IdeaWorksCompany, and 4) the complete Worldwide Report of Ancillary Revenue based upon 2018 airline financial disclosures.

Worldwide Report of Economy and Business Class Reward Availability for 2019

Description of Contents:  The following 20 programs are featured in the 165-page report:

Air Canada Aeroplan – Air France/KLM Flying Blue – Alaska Group Mileage Plan – American AAdvantage – British Airways Executive Club – Cathay Pacific Asia Miles – Delta SkyMiles – Emirates Skywards – Etihad Guest – JetBlue TrueBlue – Korean Air Skypass – LATAM Airlines LATAM Pass – Lufthansa Miles & More – Qantas Group Frequent Flyer – Qatar Privilege Club – Scandinavian EuroBonus – Singapore KrisFlyer – Southwest Rapid Rewards – Turkish Miles&Smiles – United MileagePlus.  Travel dates spanned June through October 2019, with top routes for each carrier checked to assess reward seat availability.

The report includes 30 pages of commentary, analysis, and graphs. Results are displayed for long-haul and short-haul flights, by individual month, and for reward queries that delivered three or more flight outbound and return flight choices.  Reward payback is presented for US and Canadian programs.  Highlights from 2018 graphs are also included to permit year over year comparison.

This report is only available for sale to airlines and card-issuing banks.  It is available for purchase by check, bank transfer or credit card.

2019 Airline Ancillary Revenue and Loyalty Guide (issued February 2019)

All during 2018, the team at IdeaWorksCompany researched the top ancillary revenue producing airlines and the most generous frequent flyer programs, and issued reports that described the industry’s service innovation and product development; as well as offering practical advice for airline management teams. The culmination of this work is the 2019 Airline Ancillary Revenue and Loyalty Guide. The 270-page Guide includes every published report and survey issued by IdeaWorksCompany during the year and comprises four sections: 1) an abbreviated version of the Worldwide Report of Reward Availability from 2018, 2) the full collection of three research papers from IdeaWorksCompany, 3) the complete Worldwide Report of Ancillary Revenue based upon 2017 airline financial disclosures, and 4) summary of results from the 2018 Long-Haul Business Class Rewards Briefing (for American, Delta, and United airlines).

Worldwide Report of Reward Availability for 2018 (issued May 2018)

Description of Contents:  The following programs are included in the report: Air Asia Group – Air Canada – Air China – Air France/KLM – Alaska Group – American – Avianca – British Airways – Cathay Pacific – China Eastern (new for 2018) – China Southern – Delta – Emirates – GOL – JetBlue – Korean Air – LATAM – Lufthansa/SWISS/Austrian – Norwegian (new for 2018) – Qantas Group – Scandinavian – Southwest – Turkish – United – WestJet (new for 2018). Travel dates spanned June through October 2018, with top routes for each carrier checked to assess reward seat availability.

The report includes 20 pages of commentary, analysis, and graphs. Results are displayed for long-haul and short-haul flights, by individual month, and for reward queries that delivered three or more flight outbound and return flight choices.  Reward payback is presented for US and Canadian programs.  Highlights from 2017 graphs are also included to permit year over year comparison.  Click here to view an excerpt of the Report.

2018 Airline Ancillary Revenue and Loyalty Guide (issued February 2018)

Description of Contents:  All during 2017, the team at IdeaWorksCompany researched the top ancillary revenue producing airlines and the most generous frequent flyer programs, and issued reports that described the industry’s service innovation and product development; as well as offering practical advice for airline management teams.  The culmination of this work is the 2018 Airline Ancillary Revenue and Loyalty Guide. The 260-page Guide includes every published report and survey issued by IdeaWorksCompany during the year and comprises four sections: 1) an abbreviated version of the Worldwide Report of Reward Availability from 2017, 2) the full collection of three research papers from IdeaWorksCompany, 3) the complete Worldwide Report of Ancillary Revenue based upon 2016 airline financial disclosures, and 4) detailed results from the 2017 Hotel Reward Payback Survey.

Worldwide Report of Reward Availability for 2017 (issued May 2017)

Summary:  IdeaWorksCompany offers the 8th annual Worldwide Report of Reward Availability. This 139-page resource is based upon 7,420 booking queries made by IdeaWorksCompany at the websites of 25 frequent flyer programs during March 2017.

Description of Contents:  The following programs are included in the report: Air Asia Group – Air Berlin – Air Canada – Air China – Air France/KLM – Alaska Group – American – Avianca – British Airways – Cathay Pacific – China Southern – Delta – Emirates – GOL – Hainan Airlines (New for 2017) – JetBlue – Korean Air – LATAM – Lufthansa/SWISS/Austrian – Qantas Group – Qatar Airways (New for 2017) – Scandinavian – Southwest – Turkish – United. Travel dates spanned June through October 2017, with top routes for each carrier checked to assess reward seat availability.

The report includes 20 pages of commentary, analysis, and graphs. Results are displayed for long-haul and short-haul flights, by individual month, and for reward queries that delivered three or more flight outbound and return flight choices. Highlights from 2016 graphs are also included to permit year over year comparison.

2017 Airline Ancillary Revenue and Loyalty Guide (issued February 2017)

Description of Contents:  All during 2016, the team at IdeaWorksCompany researched the top ancillary revenue producing airlines and the most generous frequent flyer programs, and issued reports that described the industry’s service innovation and product development; as well as offering practical advice for airline management teams.  The culmination of this work is the 2017 Airline Ancillary Revenue and Loyalty Guide. The 272-page Guide includes every published report and survey issued by IdeaWorksCompany during the year and  comprises four sections: 1) an abbreviated version of the Worldwide Report of Reward Availability from 2016, 2) the full collection of four research papers from IdeaWorksCompany, 3) the complete Worldwide Report of Ancillary Revenue based upon 2015 airline financial disclosures, and 4) detailed results from the 2016 Switchfly Hotel Reward Payback Survey.

Worldwide Report of Reward Availability for 2016 (issued June 2016)

Summary: IdeaWorksCompany offers the 7th annual Worldwide Report of Reward Availability.  This 140-page resource is based upon 7,140 booking queries made by IdeaWorksCompany at the websites of 25 frequent flyer programs during March 2016.

Description of Contents:  The following programs are included in the report:  Air Asia Group, Air Berlin, Air Canada, Air China, Air France/KLM, Alaska Airlines, Alitalia, American, Avianca, British Airways, Cathay Pacific, China Southern, Delta, Emirates, GOL, JetBlue, Korean Air, LAN Airlines, Lufthansa/SWISS/Austrian, Qantas Group, SAS Scandinavian, Southwest, Turkish, United Airlines, and Virgin Australia.  Travel dates spanned June through October 2016, with top routes for each carrier checked to assess reward seat availability.

The report includes 20 pages of commentary, analysis, and graphs.  Results are displayed for long-haul and short-haul flights, by individual month, and for reward queries that delivered three or more flight outbound and return flight choices.  Highlights from 2015 graphs are also included to permit year over year comparison.

2016 Airline Ancillary Revenue and Loyalty Guide (issued March 2016)

Description of Contents:  Throughout 2015, we assessed the top ancillary revenue producing airlines and the most generous frequent flyer programs, and issued reports that described the industry’s service innovation and product development; as well as offering practical advice for airline executives.  The culmination of this work is the 2016 Airline Ancillary Revenue and Loyalty Guide. The 250-page Guide includes every published report and survey issued by IdeaWorksCompany during the year and comprises four sections: 1) an abbreviated version of the Worldwide Report of Reward Availability from 2015, 2) a “best of” collection of four research papers from IdeaWorksCompany, 3) the complete Worldwide Report of Ancillary Revenue based upon 2014 airline financial disclosures, and 4) detailed results from the 2015 Switchfly Hotel Reward Payback Survey.

Airline Ancillary Revenue and Loyalty Guide for 2014 (issued January 2015)

Throughout 2014, we assessed the top ancillary revenue producing airlines and the most generous frequent flyer programs, and issued reports that described the industry’s service innovation and product development; as well as offering practical advice for airline executives.  The culmination of this work is the Airline Ancillary Revenue and Loyalty Guide for 2014. The 240-page Guide includes every published report and survey issued by IdeaWorksCompany during the year and comprises three sections: 1) an abbreviated version of the Worldwide Report of Reward Availability from 2014, 2) a “best of” collection of five research papers from IdeaWorksCompany, and 3) the complete Worldwide Report of Ancillary Revenue based upon 2013 airline financial disclosures.

Airline Ancillary Revenue and Loyalty Guide for 2013 (issued April 2014)

The report comprises three sections: 1) an abbreviated version of the Worldwide Report of Reward Availability from 2013, 2) a “best of” collection of five research papers from IdeaWorksCompany, and 3) the complete Worldwide Report of Ancillary Revenue based upon 2012 airline financial disclosures. Individual topics covered by the report include: examples of ancillary revenue innovation from all over the world, boosting frequent flyer program effectiveness with car, hotel, and alternative rewards, and offering a new perspective on why ancillary revenue is good for consumers.

Airline Ancillary Revenue and Loyalty Guide for 2012 (issued January 2013)

Summary:  This 239-page document is packed with information to help your carrier plot a profitable course using ancillary revenue, a la carte pricing, and loyalty marketing.

Description of Contents:

The report comprises three sections: 1) an abbreviated version of the Worldwide Report of Reward Availability from 2012, 2) a “best of” collection of five research papers from IdeaWorksCompany, and 3) the complete Worldwide Report of Ancillary Revenue based upon 2011 airline financial disclosures. Individual topics covered by the report include: examples of ancillary revenue innovation from all over the world, boosting frequent flyer program effectiveness with car, hotel, and alternative rewards, and offering a new perspective on why ancillary revenue is good for consumers.

Airline Ancillary Revenue and Loyalty Guide – May 2012

Summary:  IdeaWorksCompany calls this report, “The single best resource in your quest for revenue success.”  This 180-page document is packed with information to help your carrier plot a profitable course using ancillary revenue, a la carte pricing, and loyalty marketing.

Description of Contents:

The report comprises three sections:  1) an abbreviated version of the Worldwide Report of Reward Availability from 2011, 2) a “best of” collection of four research papers from IdeaWorksCompany, and 3) the complete Worldwide Report of Ancillary Revenue based upon 2011 airline financial disclosures.  Individual topics covered by the report include:  generating cash from frequent flyer programs, car and hotel reward options, electronic distribution and a la carte shopping, global baggage fee trends, and fees for carry-on bags.

Amadeus Guide to Ancillary Revenue by IdeaWorks – 2011

Summary: The full 64-page report examines 47 airlines that disclose revenue from a la carte features, commission-based products, frequent flyer activities, or the sale of advertising.

Two trends are obvious from the review of the financial disclosures made by airlines during the 2010 financial year.  First, airlines already engaged in ancillary revenue activities are bringing more products to market. This occurs through the introduction of new a la carte features and the inclusion of distribution methods beyond the carrier‟s website. Second, many of these airlines are becoming savvy retailers. Branding has been emphasized, pricing is more sophisticated, and an increasing number of features are presented during the booking process.  The 64-page yearbook provides the ancillary revenue details disclosed by 47 airlines.

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