February 11, 2011

Atlanta Journal Constitution
Delta, other airlines push a la carte model
“A la carte pricing is here to stay because airlines have found that it’s easier to add a fee or to raise a fee than it is to raise a fare,” airline consultant Jay Sorensen said. Because consumers can compare fares in a single glance on a travel website, “it’s very difficult for an airline to go out of alignment to try to raise a fare.”

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