News and Research

Profit From Innovation: Ancillary Revenue Examples From Around the World
IdeaWorksCompany and CarTrawler offer a global a la carte buffet from 20 companies including
Aer Lingus, Amazon, American Airlines, Lufthansa, and Tune Hotels.  Retail-oriented airlines are trying new concepts, testing results in the marketplace, and quickly tossing those don’t produce results.  The latest IdeaWorksCompany report reviews innovations that rely upon consumer desire for more comfort, convenience, and certainty. The companies featured in this report know that when a service provides good retail value consumers will click to buy it.  “Profit From Innovation: Ancillary Revenue Examples From Around the World” was released today as a free 19-page report available at the IdeaWorksCompany website