Sep 09

September 9, 2013 – Press Release

Airline Ancillary Revenue Reaches $27.1 Billion — More Than Doubling the 2009 Number
The most recent ancillary revenue analysis by IdeaWorksCompany, which was sponsored by CarTrawler, provides the most detailed global assessment of a bottom-line-booster that can represent more than 38 percent of a carrier’s revenue.  The research examines 53 airlines that disclosed revenue during 2012 from activities such as frequent flier miles sold to partners, fees for checked bags, and commissions from car rentals.

Jul 29

July 30, 2013 – Press Release

Premium Class Rewards Provide Best Value for Frequent Flier Members
One of the recurring debates about the booming loyalty marketing industry is whether rewards provide notable value . . . and which rewards are the most valuable.  To answer this, IdeaWorksCompany conducted booking research using United’s MileagePlus program (largest in the world) to determine which rewards provide members the greatest dollar value.  The answer was clear:  Booking first class travel to Hawaii, Europe or Asia provides best value for redeeming frequent flier miles.

Jul 08

July 8, 2013 – Press Release

Bag Fees Sprout this Spring in Asia, Europe, and America
The latest report from IdeaWorksCompany describes how the pace is quickening in 2013 for a la carte fees and optional extras to become an everyday component of airline pricing.  The Government of India has approved a la carte pricing; Air France, British Airways, and KLM introduced bag charges for intra-Europe flights; and a third US airline has added the controversial fee for carry-on bags.