Oct 29

October 29, 2013 – Press Release

Airline ancillary revenue projected to reach $42.6 billion worldwide in 2013
IdeaWorksCompany, the foremost consultancy on airline ancillary revenues, and CarTrawler, the leading provider of online car rental distribution systems, project airline ancillary revenue will reach $42.6 billion worldwide in 2013. The CarTrawler Worldwide Estimate of Ancillary Revenue represents a massive increase of 89% from the 2010 estimate of $22.6 billion.  The CarTrawler Worldwide Estimate of Ancillary Revenue marks the fourth year IdeaWorksCompany has prepared a projection of global ancillary revenue activity, and is the first year that CarTrawler’s sponsorship of this forecast includes a series of ancillary revenue reports.

Oct 08

October 8, 2013 – Report

Economy Class Meals Get an a la Carte Upgrade
Air France, Austrian, Condor, Hawaiian, KLM, and US Airways hope customers will forego free and pay for better food.  Consumers and pundits might be surprised, but many managers at traditional airlines don’t embrace the zen of frugal inflight fare.  It’s more glamorous (and easier) to provide fine dining free of charge.  But it’s economically infeasible.  The latest report from IdeaWorksCompany analyzes the efforts by six airlines to create a positive perception of their economy class product by selling upgraded meals and generating some ancillary revenue at the same time.

Jul 29

July 30, 2013 – Report

Premium Class Rewards Provide Best Value for Frequent Flier Members
One of the recurring debates about the booming loyalty marketing industry is whether rewards provide notable value . . . and which rewards are the most valuable.  To answer this, IdeaWorksCompany conducted booking research using United’s MileagePlus program (largest in the world) to determine which rewards provide members the greatest dollar value.  The answer was clear:  Booking first class travel to Hawaii, Europe or Asia provides best value for redeeming frequent flier miles.

Jul 08

July 8, 2013 – Report

Bag Fees Sprout this Spring in Asia, Europe, and America
The latest report from IdeaWorksCompany describes how the pace is quickening in 2013 for a la carte fees and optional extras to become an everyday component of airline pricing.  The Government of India has approved a la carte pricing; Air France, British Airways, and KLM introduced bag charges for intra-Europe flights; and a third US airline has added the controversial fee for carry-on bags.

Apr 02

April 3, 2013 – Report

Choice and Creativity.
Carriers Build Ancillary Revenue by Empowering a Consumer’s Right to Choose.  Air New Zealand, Air Canada, and Wizz Air use three contrasting retail methods that can boost revenue more than 20%.  IdeaWorksCompany reveals how the ancillary revenue revolution is focusing less on product development and more on retail methods.

Feb 18

February 18, 2013 – Report

Card-Carrying Generosity.
IdeaWorksCompany reviewed the credit cards offered by the five largest US airlines, such as American and United, and compared these to the independent travel reward cards offered by banks such as Chase and Citi.  This report finds American Express, Barclays, Chase, Citibank and Southwest are most rewarding, while American, Delta, US Airways, and United cards offer travel perks but higher reward thresholds.