Jun 03

May 9, 2013

CNBC
Cashing in Frequent Flier Rewards Easiest on Value Airlines
If you’re looking for the airline where you’ll have the best chance of cashing in frequent flier miles or points for a seat on a future flight, you’re best odds are with value airlines. In fact, the fourth annual Switchfly Reward Seat Availability Survey found Southwest, its subsidiary Airtran and JetBlue among the top five airlines for customers trying to book tickets with frequent flier miles or points.

Jun 03

April 2013

Low Cost & Regional
Levelling the Field
Jay Sorensen, president of IdeaWorksCompany, believes that the changes made by Southwest will not alienate its customers, claiming: “[It] certainly has built a huge portion of its marketing message on the ‘no fees’ promise. But I think a change would create far more internal angst than it would for consumers. This company’s ethical emphasis and promise to consumers is a core employee belief. With bankruptcies, mergers, impending government shutdowns and recession, the American consumer seems prepared for anything.”

Jun 03

April 5, 2013

Tnooz
Branded fares: American Airlines and Frontier have kickstarted a revolution
On 12 December 2012 American Airlines adopted the branded fare method in a very big way — by offering it on all flights within the continental US. The carrier filed three types of fares under an umbrella brand called travel options: Choice, Choice Essential, and Choice Plus.

Jun 03

February 26, 2013

Apex
Low-cost Carriers Provide Food for Thought on How to Drive Ancillary Revenue Gains
The IdeaWorks study defines ancillary revenue as not only the traditional unbundled products routinely thought of, but also as branded credit cards and advertising, such as in in-flight magazines. The company’s analysis shows Spirit received one-third of its revenue in 2011 from ancillary revenues; financial results through September 2012 show this has increased to 40%.

Feb 25

February 25, 2013

Sydney Morning Herald
When full-service airlines go budget
“The first report on ancillary revenue was issued in 2008 with only 23 airlines worldwide disclosing ancillary revenue activity in financial filings – and the result was a modest €1.72 billion ($A2.2 billion),” according to the world’s self-proclaimed gurus of ancillary revenue, America’s IdeaWorksCompany.

Feb 20

February 20, 2013

Chicago Tribune
Bank cards score well in travel reward study
Deciding which credit card is best for free travel can be difficult, but a new report may help.  “Card-Carrying Generosity,” released this week, reviewed the credit cards offered by the five largest U.S. airlines and compared them against independent travel reward cards offered by banks.  “The cards are complicated, and it’s a complicated issue to compare them,” said Jay Sorensen, the president of the IdeaWorksCompany, a Shorewood, Wis., consulting firm for the airline industry that conducted research for the report.

Feb 19

February 19, 2013

Forbes
Bank cards score well in travel reward study
Deciding which credit card is best for free travel can be difficult, but a new report may help.   “Card-Carrying Generosity,” released this week, reviewed the credit cards offered by the five largest U.S. airlines and compared them against independent travel reward cards offered by banks.

Jan 23

January 23, 2013

New York Times
How to Get a Seat Out of Your Miles
“When the economy does poorly, cash bookings go down, and that creates more opportunity for reward travelers,” said Jay Sorensen, president of the IdeaWorks Company, a travel consulting firm that compiles an annual ranking of award availability based on thousands of attempts to book seats on popular routes.