News and Research

April 14, 2015

April 14, 2015
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Wall Street Journal
The Best and Worst Airline Rewards Programs for 2015
Travelers continue to be frustrated by the inability to cash in frequent-flier miles for popular flights. Seats are often limited or nonexistent, and airlines more often ask for huge numbers of miles above basic levels to get award tickets.  But an annual study of award availability shows Southwest Airlines and JetBlue Airways, both of which have point-based loyalty programs instead of using miles as currency for award tickets, had ample availability compared with other airlines. . . “Frequent fliers are better served by reward programs at value-oriented airlines,” says Jay Sorensen, president of IdeaWorks, the consulting firm that conducted the study for the sixth straight year.

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