Building Revenue Through Innovation

We build revenue through innovation in product, partnership and marketing for airlines and travel companies. We add knowledge and expertise to management teams through on-site workshops and consulting.

Our Services Include:

Building ancillary revenue

Creating a la carte strategies for airlines

Enhancing existing frequent flyer programs

Creating loyalty marketing programs

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Topics include ancillary revenue, frequent flyer programs, loyalty marketing, and analysis related to marketing and branding in the travel industry.

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Serving airlines and the travel industry since 1996

IdeaWorksCompany is an organization that researches the expectations of the customer, learns from the wisdom of the client and applies creative ideas to the product.

Our international client list includes passenger railways, hotels, and travel industry service companies.

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Building Revenue Through Innovation

Our Services Include:

Receive Free Reports

Serving airlines and the travel industry since 1996

2026 Yearbook Shows Ancillary Revenue Grows Nearly Twice as Fast as Overall Airline Revenue – Press Release

2026 SeatMaps.com Yearbook of Ancillary Revenue by IdeaWorksCompany – Report

United is Winning the Race for Brand-Loyal Consumers – Report