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Jay Sorensen
President - Product, Partnership and Marketing Practice
Jay Sorensen is an experienced management professional
with 19 years experience in product, partnership and
marketing development. Of this experience, 13 years
were at Midwest Airlines (formerly Midwest Express)
where he had responsibilities for marketing, sales,
customer service, product development, operations, planning,
financial analysis and budgeting. Jay has started guest
loyalty programs and co-branded credit cards, developed
products in the service sector, improved the delivery
of customer service and has started companies in the
travel and tourism industry. During his career Jay has
worked on product or partnership development programs
with corporations such as: Amtrak Intercity, Amtrak
West, A.T. Kearney Consulting, Aurora Health Care, Baymont
Inns and Suites, Diners Club, E & J Gallo Winery,
MCI Telecommunications, Marcus Hotels & Resorts,
Marcus Theatres, National Car Rental, Northwest Airlines,
Pepsi-Cola, TransBrasil Airlines and Virgin Atlantic
Airways.
Bob Bahlman
Managing Director - Financial Consulting Practice
Bob Bahlman is a senior executive with a diverse financial
background and 23 years experience in strategy development
and implementation, contract negotiation, financial
and business restructuring. Most recently, he was the
Senior Vice President, Chief Financial Officer and Controller
for Midwest Air Group which is a $400 million publicly
traded airline group serving more than 50 cities throughout
the United States under the Midwest Airlines brand.
His extensive finance experience includes these areas:
treasury, business analysis, tax function, general and
revenue accounting, SEC reporting, internal audit, investor
relations, fuel procurement, risk management, information
technology and properties and facilities management.
Bob has implemented broad-based restructuring strategies
to include long-term lease and debt renegotiation, raising
new capital through equity placements and managing the
process of cost reduction. His work included the delicate
balancing act of preparing a bankruptcy filing while
working, successfully, to avoid a bankruptcy filing.
Eric Lucas
Writer and Editorial Consultant
Writer/editor Eric Lucas is a widely published travel,
business and natural history writer. His clients include
Michelin Travel Publications, Sunset Magazine, Alaska
Airlines Magazine and National Geographic Traveler.
As an editor Mr. Lucas created a highly respected inflight
publication, Midwest Express Magazine; and as a copy
editor helped make Seattle.Sidewalk.com one of the most
popular, comprehensive (90,000 pages) and useful web
sites in the short history of the internet. He is the
author of Hidden British Columbia and Michelin's Must-See
Vancouver. His work has included writing and editing
for web sites, newsletters and customer communications
associated with products in the hospitality and travel
industry. His writing has won more than three dozen
professional awards.
Melinda Caughill
Consultant - Creative and Design Specialist
Melinda Caughill is a seasoned graphic designer with
a strong background in strategic marketing. She believes
the best marketing tools represent beauty while serving
their intended purpose; to be unique yet functional.
Melinda has earned an admirable reputation for delivering
high quality work on-time and within client budget constraints.
She has developed corporate identities for a broad array
of clients such as consumer products, vacation package
companies, start-up airlines and health care organizations.
Specific projects include print advertising for the
Milwaukee Ballet, a marketing campaign for Johnsonville
Sausage and a complete suite of branding elements such
as catalogs and newsletters for Beacon Health.
More Resources and Service
Through its consulting affiliates, IdeaWorks coordinates
the delivery of the following services: Direct Marketing
- Sales Promotion - Market Segmentation - Customer Value
Analysis - Database Management - Loyalty Technology
Software
Click here to
learn more about our affiliates
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