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Believe It Or Not - Frequent Flier Seats are Truly Available
- New Research by IdeaWorks

Even during the peak travel season of summer, reward seats for a family
of 4 were available in top markets more than 46% of the time.

May 29, 2008, Shorewood, Wisconsin. Consumer activists, frequent fliers, and even members of the U.S. Congress love to complain about the lack of reward seats offered by frequent flier programs. It seems almost everyone, to include a growing number of airline executives, believes there are too many miles chasing too few reward seats.

IdeaWorks offers clarity on this issue with the first-ever quantitative evaluation to answer the question, “How readily available are frequent flier reward seats?” The results from the research conducted by IdeaWorks suggest the airline industry has been unfairly criticized on the issue of reward travel. Contrary to popular opinion, the reward availability analysis indicates a reasonable supply of seats is available to frequent flier members.

IdeaWorks has created a first-ever 45-page report on the topic of reward seat availability. Booking data collected for the report is based upon more than 5,000 online booking queries made via airline websites during April and May 2008. The report offers the following features:

• 14 pages of research analysis and commentary to include the growth of mileage liability and which programs offer the most reward flight options.
  
• Airline rankings for these travel categories: 1) Family Summer Reward Travel, 2) Top Reward Airport Pairs, 3) Smaller Market Travel, and 4) Non Summer Reward Travel.
  
• Complete statistical analysis for each of the eight airlines.
  
• Top 25 reward markets and the percentage of seats provided for free travel.
  
• Eight years historical trend reporting on reward activity and airline seat capacity.
  
• Matrix displaying the results of the 640 booking queries made at each website.

The Airline Reward Availability Report by IdeaWorks may be ordered direct from IdeaWorks at an early bird price of US$1,975 per copy for orders received by July 10, 2008. The regular
price (for orders starting on July 11) is US$2,475. The report will be available for online delivery June 6, 2008.

Order your copy by contacting Jay Sorensen:  Jay “at” IdeaWorksCompany.com or
calling 414-961-1939.

Learn more about the report - click here to read the full press release