Amadeus Guide to Ancillary Revenue by IdeaWorks - 2010
Price: $449

Summary:
The third edition of this 115-page guide offers a wide array of commentary, practical advice, and analysis of ancillary revenue and a la carte activity from all over the world. Whatever your type of carrier - - be it an ancillary revenue champ such as Ryanair, a major network airline such as Qantas, a low cost carrier such as Air Arabia, or a traditional airline such as LAN, there is plenty of tasty content for you in this guide. Some carriers might become better practitioners of ancillary revenue techniques and upgrade to ―champion status. Being more like Ryanair is not the objective promoted by this guide. Instead, airlines are encouraged to find the revenue balance that works best for customers, investors, and employees.

Description of Contents:

• Selections from a Global a la Carte Menu.
  
• Discovering New Worlds of Onboard Merchandising.
  
• Worldwide Financial Statistics from Leading Airlines. Provides at-a-glance revenue disclosures from 47 carriers all over the
  globe.
  
• AirAsia X Stretches a la Carte to Fit the Globe.
  
• How Ryanair is Trying to Change the World.
  
• Stories from the Field presents interviews from fellow practitioners of the art of ancillary revenue.
  

Available for immediate purchase and download as a PDF: http://store.atwonline.com/Product.aspx?pid=1169

ezRez Guide to Loyalty Marketing by IdeaWorks - 2010
Price: $399

Summary:
The ezRez Guide to Loyalty Marketing by IdeaWorks is the first publication dedicated to frequent flier programs. The handbook follows the success established by three editions of the Guide for Ancillary Revenue and a la Carte Pricing. The new 110-page Guide features research and analysis related to reward alternatives, program IPO spinoffs, and elite level strategies.

Description of Contents:

• Going Beyond Air Travel with Alternative Rewards.
  
• Cashing In Your Miles – FFPs and IPOs.
  
• Worldwide Review of Reward Availability.
  
• Understanding the Power of American’s Elite Program.
  
• Stories from the Field – FFP Executive Interviews.

Available September 24, 2010 for immediate PDF download: http://store.atwonline.com/Product.aspx?pid=1168

Guide for Ancillary Revenue and a la Carte Pricing - 2009
Price: $99

Summary:
IdeaWorks has followed the success of the first-ever guide on the topic of ancillary revenue with a second edition for 2009. The 145-page Guide to Ancillary Revenue and a la Carte Pricing is the result of research, interviews and analysis conducted during 2009 on a la carte pricing, commission-based services and frequent flier activities. The Worldwide Review of Ancillary Revenue Statistics has become a highly anticipated feature of the guide. IdeaWorks analyzed financial statements from 92 airlines to develop a picture of ancillary revenue activity by carriers worldwide. Of the 92 airlines, 35 reported revenue breakdowns identifying ancillary activities. The guide includes “what-works-best” and “how-to-do-it” sections that describe how airlines can maximize ancillary revenue based upon leading carriers in Europe, North America, and Africa:

Description of Contents:

• The a la Carte Handbook
  
• Successful Airlines Will Focus on These Five Strategies
  
• Building a Better Revenue Aware Airline
  
• How to be Better than Ryanair
  
• United and SAS Use a la Carte Pricing – You Can Too
  
• Lessons Learned from Lodging
  
• Tales from the Ancillary Revenue Front – Executive Interviews

Available for immediate purchase and download as a PDF: http://store.atwonline.com/Product.aspx?pid=1170

Transatlantic Reward Availability Guide - March 2009
Price: $1,800

Summary:
The 53-page Transatlantic Reward Availability Guide answers the question, “Which airlines offer the most online availability for transatlantic reward travel?” IdeaWorks made 6,400 booking queries at the websites of five US-based airlines and five Europe-based airlines during the latter half of January 2009. The same sets of travel dates, which spanned April through November 2009, were used for all queries. The queries were made for the largest passenger-carrying routes of each airline. The result is a first-ever look into online reward availability differences among ten transatlantic airlines: Air France/KLM, American, British Airways, Delta/Northwest, Continental, Iberia, United, Scandinavian Airlines, and US Airways.

Description of Contents:

• Research and Commentary (How airlines manage reward seats and the logistical influences on reward availability)
  
• Airline rankings: 1) Family Summer Reward Travel, 2) Top Reward Airport Pairs, 3) Smaller Market Travel, and 4) Non-Summer Reward Travel.
  
• Complete statistical analysis for each of the ten airlines; the guide contains 42 data tables and 15 graphs.
  
• Peak and off-peak trend analysis for each carrier.
  
• Matrix displaying the results of the 640 booking queries made at each website.
  

Order direct from Jay Sorensen: Click here for email address

Airline Reward Availability Guide - May 2008
Price: $1,000

Summary:
IdeaWorks has created a first-ever 45-page guide on the topic of reward seat availability. Booking data collected for the guide is based upon more than 5,000 online booking queries made via airline websites during April and May 2008. 640 booking queries were made at each airline website to create a matrix of results based on these attributes: top 20 reward travel markets, family and couple travelers, summer and non summer travel dates, hub-based travelers, and travelers residing in smaller markets. The guide analyzes these top 8 US airlines: Alaska, American, Continental, Delta, Northwest, Southwest, United, and US Airways.

Description of Contents

• Research analysis and commentary to include the growth of mileage liability and which programs offer the most reward flight options.
  
• Airline rankings: 1) Family Summer Reward Travel, 2) Top Reward Airport Pairs, 3) Smaller Market Travel, and 4) Non Summer Reward Travel.
  
• Complete statistical analysis for each of the eight airlines.
  
• Top 25 reward markets and the percentage of seats provided for free travel.
  
• Eight years historical trend reporting on reward activity and airline seat capacity.
  
• Matrix displaying the results of the 640 booking queries made at each website.

Order direct from Jay Sorensen: Click here for email address

Ancillary Revenue Guide - 2008
Price: $99

Summary:
The original 2008 Ancillary Revenue Guide is also available for sale on AirlineInformation.org. This 147-page groundbreaking publication by IdeaWorks is the most comprehensive source of airline ancillary revenue information up to mid-2008.

Description of Contents:

• The Handbook of the Ancillary Revenue Movement
  
• Analysis of Worldwide Airline Activity with Latest Statistics
  
• Best Practices: Ryanair, Allegiant, JetStar, Air Canada, SkyEurope, Kulula, and Delta.
  
• Executive Interviews
  
• Vendor Guide

Available for immediate purchase and download as a PDF: http://store.atwonline.com/Product.aspx?pid=1171