News & Research

The latest from IdeaWorksCompany.

Listed below are the most recent posts to the website.  Click on any item (in blue font) to access our latest reports, press releases, and news items.  Or use the menu to the right to browse the library of reports, articles featuring IdeaWorksCompany research, and archive of press releases.
Mar 29

March 29, 2016

Budget Fliers Should Love Airline Fees
Wall Street Journal
In 2014 airlines generated $38 billion in ancillary revenue, according to a study by IdeaWorks. That money keeps base fares low. And airline profits are far from outrageous. The average net margin for all scheduled U.S. carriers was 4.4% in 2014. Even in the first three quarters of 2015, after oil prices had plummeted, the average net margin was only 14%.

Mar 21

March 21, 2016 – Press Release

Aer Lingus, AirAsia, Ryanair, and Spirit Use Email to Sell After Booking
The need for ancillary revenue requires airlines to venture beyond the booking confirmation email. The latest report from IdeaWorksCompany follows that path to learn how airlines gain more sales after a booking is made. IdeaWorksCompany assessed the full set of emails sent by six top ancillary revenue airlines to learn how they encourage customers to buy more.

Mar 21

March 21, 2016 – Report

Never Say Goodbye; Savvy Airlines Use Email to Sell After Booking
The need for ancillary revenue requires airlines to venture beyond the booking confirmation email. This report follows that path to learn how airlines gain more sales after a booking is made. IdeaWorksCompany assessed the full set of emails sent by six top ancillary revenue airlines to learn how they encourage customers to buy more. Examples from Aer Lingus, AirAsia, easyJet, Ryanair, Spirit, and Vueling provide a global display of these retail skills.

Feb 22

February 22, 2016 – Report

Path to Profits: How the Best Airlines Promote a la Carte Sales in the Booking Path
Website examples from all over the world illustrate best practices on fare displays, baggage pre-pay, seat upgrades, and other top a la carte items.  The latest report from IdeaWorksCompany reviewed the websites of airlines all over the world and details good practices regarding booking paths ─ and also what airlines should avoid.

Feb 22

February 22, 2016 – Press Release

Aer Lingus, Pegasus, Spirit, SWISS, and WestJet Provide Excellent Online Examples of a la Carte Promotion
Shopkeepers know the best store layout balances an efficient shopping experience with the placement of subtle detours that cause consumers to consider buying more. Retail methods can fill airline shopping carts too; airline websites can easily apply these practices to booking path design. This requires airline executives to think like retailers and to create websites that go beyond enabling simple transactions to becoming destinations that engage and excite consumers.  The latest report from IdeaWorksCompany reviewed the websites of airlines all over the world and details good practices regarding booking paths ─ and also what airlines should avoid

Jan 25

January 25, 2016 – Report

How Do I Reward Thee? Let Me Count the Ways Dear Traveler
Loyalty is increased through a wide array of methods. To be exact, IdeaWorksCompany identifies six additional loyalty platforms beyond a traditional frequent flier program. Some may operate as replacements for traditional FFPs and others work to increase the loyalty of customers through a combination of rewards and recognition. The latest report issued by IdeaWorksCompany describes the many loyalty choices available, such as coalition programs, subscription plans, and credit-card based rewards.

Jan 25

January 25, 2016 – Press Release

Air Canada, easyJet, Jetstar, LOT Polish, and United Among Airlines Using Non-Traditional Loyalty Methods
Loyalty is increased through a wide array of methods. To be exact, IdeaWorksCompany identifies six additional loyalty platforms beyond a traditional frequent flier program. Some may operate as replacements for traditional FFPs and others work to increase the loyalty of customers through a combination of rewards and recognition. The latest report issued by IdeaWorksCompany describes the many loyalty choices available, such as coalition programs, subscription plans, and credit-card based rewards.

Dec 29

December 29, 2015

Delta Is Out-Innovating All Other Airlines With Its Branded Fares
Skift
Airline marketing and ancillary revenue consultancy Ideaworks has announced its list of the top five airline marketing innovators for 2015, and listed Delta as the industry’s best at building revenue through ancillary sales, including its “branded fares” and Comfort+ product.  “Delta continues to be an industry leader in product development and providing premium choices for its customers at every price point from Basic Economy to First Class,” Ideaworks states in its announcement.