News & Research

The latest from IdeaWorksCompany.

Listed below are the most recent posts to the website.  Click on any item (in blue font) to access our latest reports, press releases, and news items.  Or use the menu to the right to browse the library of reports, articles featuring IdeaWorksCompany research, and archive of press releases.
Jul 17

July 18, 2017 – Report

2016 Top 10 Airline Ancillary Revenue Rankings
Every year IdeaWorksCompany searches for disclosures of financial results which qualify as ancillary revenue for airlines all over the globe. Annual reports, investor presentations, financial press releases, and quotes attributed to senior executives all qualify as sources in the data collection process. These results are contained in the new report, 2016 Top 10 Airline Ancillary Revenue Rankings. Of the 138 airlines reviewed, 66 reveal figures related to ancillary revenue.

Jul 17

July 18, 2017 – Press Release

Top Ten Airlines Generate as Much as 46% of Sales from Ancillary Revenue
CarTrawler-sponsored analysis shows big jump from five years ago, when the same group of airlines generated 10% to 33% from ancillary revenue.  Every year IdeaWorksCompany searches for disclosures of financial results which qualify as ancillary revenue for airlines all over the globe. Annual reports, investor presentations, financial press releases, and quotes attributed to senior executives all qualify as sources in the data collection process.

May 18

May 18, 2017

Airlines Are Making It Harder to Book Frequent Flier Seats
Conde Nast Traveler
In its eighth annual Reward Seat Availability Survey, Ideaworks found that “76.6 percent of reward queries provided access to a saver-style reward seat; this dropped to 72.4 percent for 2017.” In simpler terms, it was slightly easier to find a flight using frequent flier miles last year than it is this year. The survey looked at both domestic and international frequent flier programs, and found the top airline, in terms of reward seat availability, was Southwest, with reward seats available 100 percent of the time.

May 17

May 17, 2017

The Best (and Worst) Frequent-Flier Programs for Free Seats for 2017
Wall Street Journal
An annual survey of availability of the type of frequent-flier ticket most travelers use shows a drop to 72% this year from 77% in 2016. Many foreign airlines known for superior service and seating have gotten more tightfisted with award seats. Availability on U.S. airlines actually improved, according to consulting firm IdeaWorks, and overall U.S. airlines offered better award availability than the rest of the world, even though American is among the skimpiest of all airlines.

May 16

May 17, 2017 – Press Release

Southwest is Tops in Annual Reward Rankings, But Survey Shows Fewer Reward Seats Worldwide
The 8th annual Reward Seat Availability Survey ─ now sponsored by CarTrawler ─ also finds
Alaska Airlines has best reward payback among major North American carriers.  The steady improvement in airline reward seat availability since 2010 ended with the results from this year’s CarTrawler Reward Seat Availability Survey. Last year 76.6% of reward queries provided access to a saver-style reward seat; this dropped to 72.4% for 2017. The story for US-based consumers is generally positive, while frequent flyer members elsewhere in the world are seeing moderate to significant declines in reward seat availability.
You may also download this FAQ document:
FAQ for 2017 Worldwide Reward Survey

Apr 14

April 14, 2017

Are all frequent-flier programs the same? We asked a rewards expert
Dallas Morning News
For decades, airline frequent-flier programs were based on a simple premise — the farther you flew, the more rewards you earned. But those days have largely come to an end, at least in the United States. American Airlines last year became the latest major carrier to change their frequent flier program to be based on the price of the ticket rather than the distance flown, mirroring steps taken by United, Delta and Southwest. Frequent-flier expert Jay Sorensen chronicled these changes in a recent report, comparing the different ways airlines around the world reward their most loyal customers.

Mar 20

March 21, 2017 – Report

Cash is King: Revenue Now Rules Frequent Flyer Program Accrual
This report assesses how frequent flyer programs have become very revenue aware in the distribution of miles, points, and rewards to their members. IdeaWorksCompany researched the accrual and reward methods of the world’s largest 25 airlines and their frequent flyer programs. The list has airlines from all over the globe, including alliance members, non-aligned airlines, and low cost carriers.

Mar 20

March 21, 2016 – Press Release

Cash is King: Revenue Now Rules Frequent Flyer Program Accrual
The four largest programs in the world now use revenue based accrual.  Learn why American, Delta, Southwest, and United have embraced this new world order.  The addition of mileage-earning credit cards forced the airlines to better consider the financial implications.  More than 35 years later, revenue now influences every aspect of a frequent flyer program.  This report assesses how frequent flyer programs have become very revenue aware in the distribution of miles, points, and rewards to their members.