News & Research

The latest from IdeaWorksCompany.

Listed below are the most recent posts to the website.  Click on any item (in blue font) to access our latest reports, press releases, and news items.  Or use the menu to the right to browse the library of reports, articles featuring IdeaWorksCompany research, and archive of press releases.
Jan 25

January 25, 2016 – Report

How Do I Reward Thee? Let Me Count the Ways Dear Traveler
Loyalty is increased through a wide array of methods. To be exact, IdeaWorksCompany identifies six additional loyalty platforms beyond a traditional frequent flier program. Some may operate as replacements for traditional FFPs and others work to increase the loyalty of customers through a combination of rewards and recognition. The latest report issued by IdeaWorksCompany describes the many loyalty choices available, such as coalition programs, subscription plans, and credit-card based rewards.

Jan 25

January 25, 2016 – Press Release

Air Canada, easyJet, Jetstar, LOT Polish, and United Among Airlines Using Non-Traditional Loyalty Methods
Loyalty is increased through a wide array of methods. To be exact, IdeaWorksCompany identifies six additional loyalty platforms beyond a traditional frequent flier program. Some may operate as replacements for traditional FFPs and others work to increase the loyalty of customers through a combination of rewards and recognition. The latest report issued by IdeaWorksCompany describes the many loyalty choices available, such as coalition programs, subscription plans, and credit-card based rewards.

Dec 28

December 28, 2015 – Press Release

Delta Air Lines Is 2015 Champ for Revenue Innovation and Marketing Leadership
IdeaWorksCompany continues a year-end tradition by identifying the airlines that have shown the greatest prowess in the areas of ancillary revenue, a la carte pricing, and loyalty marketing. Throughout 2015, we assessed the top ancillary revenue producing airlines and the most generous frequent flier programs, and issued reports that described the industry’s service innovation and product development; and offered practical advice for airline executives.

Dec 08

December 8, 2015 – Press Release

IdeaWorksCompany boycotts Trump
Presidential candidate Donald Trump called for a “total ban” of Muslims entering the United States at a campaign rally yesterday. In prior comments he has suggested creating a database to monitor Muslim Americans and proposed warrantless searches of their homes. His statements have gone far beyond normal political discourse and represent overt bigotry and xenophobia. Donald Trump has placed hatred and fear in the forefront of his political campaign.

Nov 08

November 9, 2015 – Press Release

Airline ancillary revenue projected to be $59.2 billion worldwide in 2015
IdeaWorksCompany, the foremost consultancy on airline ancillary revenues, and CarTrawler, the leading provider of online car rental distribution systems, project airline ancillary revenue will reach $59.2 billion worldwide in 2015. The CarTrawler Worldwide Estimate of Ancillary Revenue represents a giant increase of 163% from the 2010 figure of $22.6 billion, which was the first year for the ancillary revenue estimate.

Oct 26

October 27, 2015 – Press Release

Airlines Want to Become the Amazon.com of Travel
The forever quotable Michael O’Leary, CEO of Ryanair, motivated his competitors when he recently said, “We want to become the Amazon.com of travel in Europe, with a whole load of additional services: price comparison, cut-rate hotels, discounted football tickets, concert tickets.” It’s a sentence that instantly conveys why airline executives are eager to learn more about airline merchandising.  The latest report issued by IdeaWorksCompany is designed to prepare industry professionals for the decision-making required to take merchandising to the next level with examples from the world of airline retail.

Oct 26

October 27, 2015 – Report

The Airline Manual for Merchandising
The basic fare with a la carte extras has given way to bundling, branded fares,and the promise of personalized pricing. Visit the websites of leading airline retailers today and you will see a robust display of various pricing methods. Consumers encounter branded fares, service bundles, subscription plans with prices that are fixed, flexible, or dynamic. Someday they will also encounter pricing which is aimed at them as individual consumers. The latest report issued by IdeaWorksCompany is designed to prepare industry professionals for the decision-making required to take merchandising to the next level with examples from the world of airline retail.

Oct 21

October 21, 2015

Hotel Rewards Programs: The Best and the Rest
Wall Street Journal
But Marriott is better than most, and other chains offer good deals if you know how to play the game. The study found 54% higher loyalty-program payback on average from a stay at a Marriott hotel than from a stay at a Starwood property such as Sheraton.  “Hotels value their currency—points—in a certain way, and Marriott has chosen to value its currency higher than the competition,” says Jay Sorensen, president of consulting firm IdeaWorks Co., which conducted the study.

Oct 21

October 21, 2015

This Hotel Company Is Best at Rewarding Loyal Customers
Money Magazine
If you’re a loyal Marriott customer, pat yourself on the back. According to a new study from the consulting firm IdeaWorks, Marriott’s rewards program gives loyalty members the most generous payback for future room stays of any hotel company. The average return for money spent on Marriott is 9.4%, meaning that for every $100 spent with Marriott, a loyalty member can expect $9.40 worth of value toward a future stay.

Oct 21

October 21, 2015 – Press Release

Marriott Rewards Found to Offer Best Reward Payback Among Leading Global Hotel Loyalty Programs
Marriott Rewards returns an average of 9.4% from room night spending as reward stay value in the first Switchfly Hotel Reward Payback Survey. That’s a 54% higher return than the reward value provided by Starwood SPG, which was ranked last among the four hotel loyalty programs at 6.1% for reward payback.  During July 2015, IdeaWorksCompany conducted 1,440 reward queries for key hotel brands in four global frequent guest programs: Hilton HHonors, IHG Rewards, Marriott Rewards, and Starwood SPG.  The result provides an average “reward payback” for each program, which is described in this press release.
You may download and use this JPG image:
Switchfly Hotel Reward Seat Survey 2015 Graphic