News & Research

The latest from IdeaWorksCompany.

Listed below are the most recent posts to the website.  Click on any item (in blue font) to access our latest reports, press releases, and news items.  Or use the menu to the right to browse the library of reports, articles featuring IdeaWorksCompany research, and archive of press releases.
May 14

May 14, 2015 – Press Release

Southwest and airberlin Still Tops for Rewards, but Alaska Airlines and Avianca Jump in the Rankings
IdeaWorksCompany releases results from the 6th annual Switchfly Reward Seat Availability Survey.  Value-oriented airlines dominate the top tiers of the 6th annual Switchfly Reward Seat Availability Survey. Airberlin, Southwest, and Virgin Australia have placed within the top six in every edition of the reward survey since 2010. But global network carriers Air Canada (and the Aeroplan coalition loyalty program), Lufthansa, and Singapore are now in the top 5. Once again, airberlin and Southwest share first place with outstanding 100% scores; every flight queried in the survey provided reward seats at saver-style levels.
You may download and use this JPG image:
Swithfly Reward Seat Availability Survey Graphic

 

Mar 08

March 9, 2015 – Press Release

American, Etihad, Qantas and 20 Other Airlines Woo Members with Wild, Weird and Wonderful Rewards
From marriage proposals to magic scarves, savvy airlines intrigue customers with mileage rewards that go far beyond flying.  IdeaWorksCompany recently reviewed the frequent flier programs of 160 airlines around the world to gather examples of alternative rewards such as unique experiences, event tickets, and retail goods. Beyond the benefit of reducing reward liability, alternative rewards can encourage members to interact more frequently and deeply with the program. In addition, a thoughtful selection of rewards can create a personality for the frequent flier program and ultimately the airline. Does the program wish to be playful, luxurious, or socially aware? Through its review of programs worldwide, IdeaWorksCompany offers examples of 25 alternative rewards ranging from the extravagant to everyday comforts.

Mar 08

March 9, 2015 – Report

Airlines Woo Members with Wild, Weird and Wonderful Rewards
IdeaWorksCompany recently reviewed the frequent flier programs of 160 airlines around the world to gather examples of alternative rewards such as unique experiences, event tickets, and retail goods. Beyond the benefit of reducing reward liability, alternative rewards can encourage members to interact more frequently and deeply with the program. In addition, a thoughtful selection of rewards can create a personality for the frequent flier program and ultimately the airline. Does the program wish to be playful, luxurious, or socially aware? Through its review of programs worldwide, IdeaWorksCompany offers examples of 25 alternative rewards ranging from the extravagant to everyday comforts.

Feb 01

February 2, 2015 – Report

Boost Ancillary Revenue Through Empathy, Competence, and Kindness
Michael O’Leary, the CEO of Ryanair, recently admitted “If I had known being nicer to our customers was going to work so well, I would have done it years ago.” As notable as O’Leary’s epiphany is to the airline industry, it’s worth pointing out that the proven value of empathy, competency, and kindness precedes his recent directives to be nice to customers. The latest report from IdeaWorksCompany explores how airline management teams can work together for the greater good of their customers, employees, and investors.  Call it a back-to-basics mantra, but sometimes in a technology riddled world, we all can benefit from a few therapeutic reminders to reset our moral compasses. By using the inherently human qualities of empathy, competence, and kindness, the report offers advice to airline management teams to boost ancillary revenue.

Feb 01

February 2, 2015 – Press Release

Airlines Can Best Boost Ancillary Revenue Through Empathy, Competence, and Kindness
Michael O’Leary, the CEO of Ryanair, recently admitted “If I had known being nicer to our customers was going to work so well, I would have done it years ago.” As notable as O’Leary’s epiphany is to the airline industry, it’s worth pointing out that the proven value of empathy, competency, and kindness precedes his recent directives to be nice to customers. The latest report from IdeaWorksCompany explores how airline management teams can work together for the greater good of their customers, employees, and investors.

Dec 25

December 26, 2014 – Press Release

Vueling Airlines Is 2014 Champ for Revenue Innovation and Marketing Leadership
IdeaWorksCompany begins a new year-end tradition by identifying the airlines that have shown the greatest prowess in the areas of ancillary revenue, a la carte pricing, and loyalty marketing. Throughout 2014, we assessed the top ancillary revenue producing airlines and the most generous frequent flier programs, and issued reports that described the industry’s service innovation and product development; as well as offering practical advice for airline executives.  The top 5 revenue innovators named by IdeaWorksCompany also include Delta Air Lines, Wizz Air, Ryanair, and Jeju Air.

Dec 01

December 1, 2014 – Press Release

Profit From Innovation: Ancillary Revenue Examples From Around the World
IdeaWorksCompany and CarTrawler offer a global a la carte buffet from 20 companies including
Aer Lingus, Amazon, American Airlines, Lufthansa, and Tune Hotels.  Retail-oriented airlines are trying new concepts, testing results in the marketplace, and quickly tossing those don’t produce results.  The latest IdeaWorksCompany report reviews innovations that rely upon consumer desire for more comfort, convenience, and certainty. The companies featured in this report know that when a service provides good retail value consumers will click to buy it.  “Profit From Innovation: Ancillary Revenue Examples From Around the World” was released today as a free 19-page report available at the IdeaWorksCompany website

Dec 01

December 1, 2014 – Report

Profit From Innovation: Ancillary Revenue Examples From Around the World
Buckle up for a global tour featuring network carriers, LCCs, and companies outside the airline industry.  IdeaWorksCompany and CarTrawler offer a global a la carte buffet from 20 companies including Aer Lingus, Amazon, American Airlines, Lufthansa, and Tune Hotels  The latest IdeaWorksCompany report reviews innovations that rely upon consumer desire for more comfort, convenience, and certainty. A la carte places consumers in control of the travel process. The companies featured in this report know that when a service provides good retail value consumers will click to buy it.

Nov 13

November 13, 2014

Atlanta Journal-Constitution
Delta expands bare-bones ticket option
Delta is expanding a new variety of stripped-down, bare-bones fares.  The “basic economy” fare gets you a confirmed seat on the plane, but does not allow you to pick the seat in advance and does not allow any flight changes, even if you’re willing to pay a change fee. You may also end up literally at the back of the line, as the last to board the plane.  Airline consultant Jay Sorensen says Delta’s goal is “to stop Spirit Airlines or any other startup” from moving in on Delta markets. “We’re entering an era in which startups will begin to occur again,” due to low fuel costs and airline consolidation, he said.

Nov 09

November 9, 2014

Los Angeles Times
Airlines warned not to be “greedy” with passenger fees
The world’s airlines are expected to collect $28.5 billion in passenger fees in 2014, a 20% increase over last year, according to a new study.  The increase is no surprise as the revenue airlines collect from bag fees and charges for food, entertainment and other onboard extras have more than doubled since 2010. But airlines can’t get too greedy with such fees. That warning came from Jay Sorensen, president of IdeaWorksCompany, the Wisconsin-based company that publishes the annual revenue estimate and advises airlines on ways to boost such income.