News & Research

The latest from IdeaWorksCompany.

Listed below are the most recent posts to the website.  Click on any item (in blue font) to access our latest reports, press releases, and news items.  Or use the menu to the right to browse the library of reports, articles featuring IdeaWorksCompany research, and archive of press releases.
Jul 14

July 14, 2015

A defining moment for measuring ancillary revenue?
tnooz
IdeaWorks has released a summary of its latest look at airline ancillary revenues, saying that it will change its definition to include fare families.  The headline findings from 2014 come as little surprise – revenues are up, low-cost carriers are at the forefront but legacy airlines are catching up, Europe and US are the most active regions.  The report, sponsored by CarTrawler, leads with the statement that “2014 Airline Ancillary Revenue Leaps to $38.1 Billion – Up Nearly 21% in a Year” – an impressive increase, although the $38.1 billion is based on financial filings from 63 airlines, whereas last year the total came from 59 airlines.

Jul 14

July 14, 2015

U.S. Airlines Lead the World in Ancillary Revenue as Total Tops $38 Billion in 2014
Skift
IdeaWorks Company has released the numbers on airline ancillary performance for 2014, which reveals airlines earned $38.1 billion dollars in ancillary revenue, compared to the $31.5 billion earned in 2013.  The company’s report, sponsored once again this year by CarTrawler, considers the performance of 63 airlines around the world—both major flag carriers and low-cost—which disclose ancillary revenue in their financial reports.

Jul 13

July 13, 2015

Airlines Pocket a Record $38 Billion From Extra Fees
NBC News
When something works — and works well — you stick with it.  That’s the approach that airlines across the globe are taking, as a new report found ancillary fee revenue grew at a double-digit pace last year.  In fact, despite grumblings from passengers about additional charges, revenue from checked bags, changed reservations and a host of other additional fees jumped nearly 21 percent to an all-time high of $38.1 billion, according the annual study by IdeaWorksCompany and CarTrawler.

Jul 12

July 13, 2015 – Press Release

2014 Airline Ancillary Revenue Leaps to $38.1 Billion – Up Nearly 21% in a Year
For the eighth consecutive year, 63 airlines tracked by IdeaWorksCompany reported substantial increases in revenue from retail activities and the sale of a la carte services and frequent flier miles.  The IdeaWorksCompany study, sponsored by CarTrawler, focused on 63 airlines which disclosed qualifying revenue activity, to reveal that ancillary revenue reported by these airlines was $38.1 billion for 2014.

Jun 02

June 2, 2015 – Press Release

Brussels Airlines, JetBlue, KLM, and United Rev Up Their Ancillary Revenue Engines
The best airline merchandisers know a la carte revenue is boosted by a magical combination of human support and distribution technology.  The most recent ancillary revenue report sponsored by CarTrawler celebrates retail and merchandising innovations that support ancillary revenue. It offers a collection of examples that rely upon technology and training to create a type of mercantile seduction that encourages consumers to open their wallets and spend.

Jun 02

June 2, 2015 – Report

Brussels Airlines, JetBlue, KLM, and United Rev Up Their Ancillary Revenue Engines
The most recent ancillary revenue report sponsored by CarTrawler celebrates retail and merchandising innovations that support ancillary revenue. It offers a collection of examples that rely upon technology and training to create a type of mercantile seduction that encourages consumers to open their wallets and spend.  Vendors were invited to share details of client success stories. These were included with other examples, such as JetBlue and Tuifly.com, to create a report filled with services and products that stimulate the imagination and a carrier’s income. The examples in this report demonstrate the revenue power harnessed when companies engage their customers with attractive storefronts, be they in the city center, online, or up in the air.

May 14

May 14, 2015 – Press Release

Southwest and airberlin Still Tops for Rewards, but Alaska Airlines and Avianca Jump in the Rankings
IdeaWorksCompany releases results from the 6th annual Switchfly Reward Seat Availability Survey.  Value-oriented airlines dominate the top tiers of the 6th annual Switchfly Reward Seat Availability Survey. Airberlin, Southwest, and Virgin Australia have placed within the top six in every edition of the reward survey since 2010. But global network carriers Air Canada (and the Aeroplan coalition loyalty program), Lufthansa, and Singapore are now in the top 5. Once again, airberlin and Southwest share first place with outstanding 100% scores; every flight queried in the survey provided reward seats at saver-style levels.
You may download and use this JPG image:
Swithfly Reward Seat Availability Survey Graphic

 

Apr 14

April 14, 2015

Wall Street Journal
The Best and Worst Airline Rewards Programs for 2015
Travelers continue to be frustrated by the inability to cash in frequent-flier miles for popular flights. Seats are often limited or nonexistent, and airlines more often ask for huge numbers of miles above basic levels to get award tickets.  But an annual study of award availability shows Southwest Airlines and JetBlue Airways, both of which have point-based loyalty programs instead of using miles as currency for award tickets, had ample availability compared with other airlines. . . “Frequent fliers are better served by reward programs at value-oriented airlines,” says Jay Sorensen, president of IdeaWorks, the consulting firm that conducted the study for the sixth straight year.

Apr 11

April 11, 2015

CNBC
Wine, weddings and Hobbits! Wacky flyer rewards revealed
Most travelers feel lucky if they can swap their frequent flyer miles for first-class upgrades or a free flight.  But a recent study found at least 160 airline frequent-flyer programs worldwide offering redemption options that are far more interesting, innovative and, at times, a bit wacky.  Among other things, the study by research company IdeaWorks and tech company Switchfly found that El Al offers an inflight marriage proposal kit for $60 plus 120 travel points. If you let the airline know you plan to pop the question during the flight, a crew member will deliver a bottle of wine, wine glasses and chocolates when (or if) your proposal is accepted.

Apr 06

April 6, 2014

Business Travel News
ON THE SOAPBOX: Tony Tyler – IATA
The New Distribution Capability (NDC) will change the way air travel is retailed by giving travel agents and travel management companies (TMCs) the capability to access features and options typically available only on airline websites.  The demand is clear: last year air travellers spent an estimated US$28.5bn on such things as on-board food and beverages, checked baggage, premium seat assignments, and early boarding, according to IdeaWorks Company and CarTrawler. Yet few of these ancillary products and services were purchased through travel agents or third party travel sites because they are not easily accessed by agents.