News & Research

The latest from IdeaWorksCompany.

Listed below are the most recent posts to the website.  Click on any item (in blue font) to access our latest reports, press releases, and news items.  Or use the menu to the right to browse the library of reports, articles featuring IdeaWorksCompany research, and archive of press releases.
Jul 22

July 22, 2014

Daily Mail
How budget airlines REALLY make their money: Jet2 and Wizz Air rely on optional extras MORE than Ryanair, with only 65% of their income coming from ticket price
The world’s top airlines collected more than £31.5billion in extra charges in 2013, an increase of more than £4billion on the previous year.  Some airlines are making up to 40 per cent of their money from charging for extras like seat allocation, checking in luggage and food and drink on flights, according to a report by consultancy IdeaWorksCompany.

Jul 21

July 21, 2014

Telegraph
Wizz Air and Jet2.com worse than Ryanair for extras
Airlines around the world collected at least £31.5 billion in extra charges last year, a new study has shown, an increase of more than £4 billion on last year’s figure, and up 1,200 per cent since 2007.  The report, by the consultancy IdeaWorksCompany, examined “ancillary” revenue – baggage charges, car hire commission, sales of in-flight food and drink and so forth – at 59 major airlines.

Jul 21

July 21, 2014

Sydney Morning Herald
What’s keeping the airline industry alive
The flying business has a cute name for it: “a la carte”. That’s how the airline industry now dresses up all the extras airline passengers are hit with in its latest marketing fad.  But don’t be mistaken that the so-called ancillary revenue fad, which has been around only since the middle of the last decade, is temporary.  The crude mathematics in last week’s definitive annual report on the subject, by a US consulting firm, IdeaWorksCompany, show how desperately dependant the airline industry has become on ancillary revenue.

Jul 21

July 21, 2014

Seattle Times
Airlines raked in $31.5 billion in fees in 2013
The latest study on passenger fees collected by the world’s airlines reached a predictable conclusion: Airlines are pocketing more than ever.  The annual tally by IdeaWorksCompany, a Wisconsin-based consultant to the airline industry, found that 59 airlines collected $31.5 billion in fees in 2013, compared with $27.1 billion for 53 airlines in 2012.

Jul 17

July 17, 2014

CBC News
Airline fees surge to $31.5 billion
Air carriers took in $31.5 billion US in revenue from fees last year, according to a survey conducted by IdeaWorksCompany, a firm that helps airlines grow non-traditional revenue streams, and CarTrawler, a car rental services company.

Jul 16

July 16, 2014 – Press Release

2013 Airline Ancillary Revenue Lifts to $31.5 Billion – Up Nearly 1200% Since 2007
The annual CarTrawler survey of global airline ancillary revenue shows growth to $31.5 billion for 2013 ─ an increase of 1200 percent since the first such survey in 2007. IdeaWorksCompany researched the financial filings made by 114 airlines all over the world, 59 of which disclose ancillary revenue activity, to reveal that ancillary revenue reported by airlines reached $16 per passenger in 2013, easily surpassing global figures for profit per passenger. This press release describes highlights from this research and a top 10 list of best performing carriers in three categories.
You may download and use this JPG image:
CarTrawler Survey of Airline Ancillary Revenue GRAPHIC

 

Jun 11

June 11, 2014

Fox News
Rankings for Frequent Flier Programs: How Airlines Fared
“The programs at the top are younger programs,” says Jay Sorensen, president of loyalty consulting firm IdeaWorksCompany, which sponsors an annual survey on award availability. “They don’t have these big huge overhanging liabilities of miles or points that have been accrued through credit-card activity. There isn’t this huge pile of points they’re trying to get off the books, where you have too many miles chasing too few reward seats.”

 

Jun 10

June 10, 2014

NBC
United Plans to Award Miles Based on Fare, Not Distance
United announced Tuesday that starting March 1, 2015, it will revamp its MileagePlus program to award fliers based on total ticket price, rather than miles flown. Regular travelers will earn five times their fare; elites will earn seven to 11 times the fare, depending on their tier. . . Given that United hasn’t announced any changes on its redemption side, where a round-trip domestic ticket costs 25,000 miles, many travelers will be that much further from redemption. “Clearly the programs are being redesigned to favor high-yield passengers,” said Jay Sorensen, president of IdeaWorksCompany, a frequent flier research firm.

 

May 30

May 30, 2014

Gulf Times
Global aviation leaders jet into Doha for key summit
According to US-based aviation research company IdeaWorksCompany, the second major structural change in airline performance over the years has been the emergence of ancillary businesses.  Based on data from IdeaWorksCompany, the average ancillary revenue per passenger could exceed $13 this year from zero in 2007.

May 08

May 8, 2014

CNBC
Frequent flier smiles: It’s easier to redeem miles
The annual Switchfly Reward Seat Availability Survey, which gauges the frequent flier programs at 25 of the world’s largest airlines, found seats were available for frequent flier redemption on 72.4 percent of the flights checked. That’s a very slight increase compared with the prior year.  “I was surprised by this year’s results,” said Jay Sorensen, president of IdeaWorksCompany consulting firm, which surveyed 7,640 flights in March. “Typically, when you see the industry recovering from financial duress, one of the things they cut back on is giving away free seats.”