News & Research

The latest from IdeaWorksCompany.

Listed below are the most recent posts to the website.  Click on any item (in blue font) to access our latest reports, press releases, and news items.  Or use the menu to the right to browse the library of reports, articles featuring IdeaWorksCompany research, and archive of press releases.
Jun 02

June 2, 2015 – Press Release

Brussels Airlines, JetBlue, KLM, and United Rev Up Their Ancillary Revenue Engines
The best airline merchandisers know a la carte revenue is boosted by a magical combination of human support and distribution technology.  The most recent ancillary revenue report sponsored by CarTrawler celebrates retail and merchandising innovations that support ancillary revenue. It offers a collection of examples that rely upon technology and training to create a type of mercantile seduction that encourages consumers to open their wallets and spend.

Jun 02

June 2, 2015 – Report

Brussels Airlines, JetBlue, KLM, and United Rev Up Their Ancillary Revenue Engines
The most recent ancillary revenue report sponsored by CarTrawler celebrates retail and merchandising innovations that support ancillary revenue. It offers a collection of examples that rely upon technology and training to create a type of mercantile seduction that encourages consumers to open their wallets and spend.  Vendors were invited to share details of client success stories. These were included with other examples, such as JetBlue and Tuifly.com, to create a report filled with services and products that stimulate the imagination and a carrier’s income. The examples in this report demonstrate the revenue power harnessed when companies engage their customers with attractive storefronts, be they in the city center, online, or up in the air.

May 14

May 14, 2015 – Press Release

Southwest and airberlin Still Tops for Rewards, but Alaska Airlines and Avianca Jump in the Rankings
IdeaWorksCompany releases results from the 6th annual Switchfly Reward Seat Availability Survey.  Value-oriented airlines dominate the top tiers of the 6th annual Switchfly Reward Seat Availability Survey. Airberlin, Southwest, and Virgin Australia have placed within the top six in every edition of the reward survey since 2010. But global network carriers Air Canada (and the Aeroplan coalition loyalty program), Lufthansa, and Singapore are now in the top 5. Once again, airberlin and Southwest share first place with outstanding 100% scores; every flight queried in the survey provided reward seats at saver-style levels.
You may download and use this JPG image:
Swithfly Reward Seat Availability Survey Graphic

 

Apr 14

April 14, 2015

Wall Street Journal
The Best and Worst Airline Rewards Programs for 2015
Travelers continue to be frustrated by the inability to cash in frequent-flier miles for popular flights. Seats are often limited or nonexistent, and airlines more often ask for huge numbers of miles above basic levels to get award tickets.  But an annual study of award availability shows Southwest Airlines and JetBlue Airways, both of which have point-based loyalty programs instead of using miles as currency for award tickets, had ample availability compared with other airlines. . . “Frequent fliers are better served by reward programs at value-oriented airlines,” says Jay Sorensen, president of IdeaWorks, the consulting firm that conducted the study for the sixth straight year.

Apr 11

April 11, 2015

CNBC
Wine, weddings and Hobbits! Wacky flyer rewards revealed
Most travelers feel lucky if they can swap their frequent flyer miles for first-class upgrades or a free flight.  But a recent study found at least 160 airline frequent-flyer programs worldwide offering redemption options that are far more interesting, innovative and, at times, a bit wacky.  Among other things, the study by research company IdeaWorks and tech company Switchfly found that El Al offers an inflight marriage proposal kit for $60 plus 120 travel points. If you let the airline know you plan to pop the question during the flight, a crew member will deliver a bottle of wine, wine glasses and chocolates when (or if) your proposal is accepted.

Apr 06

April 6, 2014

Business Travel News
ON THE SOAPBOX: Tony Tyler – IATA
The New Distribution Capability (NDC) will change the way air travel is retailed by giving travel agents and travel management companies (TMCs) the capability to access features and options typically available only on airline websites.  The demand is clear: last year air travellers spent an estimated US$28.5bn on such things as on-board food and beverages, checked baggage, premium seat assignments, and early boarding, according to IdeaWorks Company and CarTrawler. Yet few of these ancillary products and services were purchased through travel agents or third party travel sites because they are not easily accessed by agents.

Mar 23

March 23, 2015

IATA opinion published in International Business Daily – China
Aviation Industry will Benefit from NDC – Commentary by Yanik Hoyles
Last year air travelers spent an estimated $28.5 billion on options such as onboard food and beverages, checked baggage, premium seat assignments, and early boarding, according to research by IdeaWorks Company and CarTrawler. Yet while an estimated 50% of airline tickets are sold via brick and mortar travel agencies and online travel sites, the vast majority of ancillary products and services are sold by airlines on their own websites, where customers are able to view detailed product information that may not always be easily accessible on systems used by agents.

Mar 19

March 19, 2015

CNN
Best frequent flier rewards: From magic scarves to koala cuddles
It used to be that frequent flier rewards were pretty standard. Not so these days: airlines are instead trading in magical scarves, Justin Timberlake concert tickets — even marriage proposals.  “There’s a high amount of demand for airline seats. Rather than frustrate members by shutting them out, airlines figure, why not offer them an award that is always available,” notes Jay Sorensen, president of IdeaWorksCompany, which recently released a report on the weirdest and most wonderful frequent flier awards.

Mar 08

March 9, 2015 – Press Release

American, Etihad, Qantas and 20 Other Airlines Woo Members with Wild, Weird and Wonderful Rewards
From marriage proposals to magic scarves, savvy airlines intrigue customers with mileage rewards that go far beyond flying.  IdeaWorksCompany recently reviewed the frequent flier programs of 160 airlines around the world to gather examples of alternative rewards such as unique experiences, event tickets, and retail goods. Beyond the benefit of reducing reward liability, alternative rewards can encourage members to interact more frequently and deeply with the program. In addition, a thoughtful selection of rewards can create a personality for the frequent flier program and ultimately the airline. Does the program wish to be playful, luxurious, or socially aware? Through its review of programs worldwide, IdeaWorksCompany offers examples of 25 alternative rewards ranging from the extravagant to everyday comforts.

Mar 08

March 9, 2015 – Report

Airlines Woo Members with Wild, Weird and Wonderful Rewards
IdeaWorksCompany recently reviewed the frequent flier programs of 160 airlines around the world to gather examples of alternative rewards such as unique experiences, event tickets, and retail goods. Beyond the benefit of reducing reward liability, alternative rewards can encourage members to interact more frequently and deeply with the program. In addition, a thoughtful selection of rewards can create a personality for the frequent flier program and ultimately the airline. Does the program wish to be playful, luxurious, or socially aware? Through its review of programs worldwide, IdeaWorksCompany offers examples of 25 alternative rewards ranging from the extravagant to everyday comforts.