Building Revenue Through Innovation
We build revenue through innovation in product, partnership and marketing for airlines and travel companies. We add knowledge and expertise to management teams through on-site workshops and consulting.
Our Services Include:
Building ancillary revenue
Creating a la carte strategies for airlines
Enhancing existing frequent flier programs
Creating loyalty marketing programs
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Serving airlines and the travel industry since 1996
IdeaWorksCompany is an organization that researches the expectations of the customer, learns from the wisdom of the client and applies creative ideas to the product.
Our international client list includes passenger railways, hotels, and travel industry service companies.
Recent Reports
Airline Loyalty Becomes a Billion Dollar Club – Report
April 16, 2024 | News & Research, Reports
CarTrawler sponsored research explores the jumbo economics of loyalty programs at Air Canada, Alaska, American, Delta, JetBlue, IAG, Qantas, Southwest, and United. Co-branded credit cards…
Seven Young Airlines Try Their Ancillary Revenue Wings – Report
March 19, 2024 | News & Research, Reports
CarTrawler-sponsored analysis reviews the ancillary revenue strategies of seven new entrant airlines: Akasa Air, Air Japan, BeOnd, Bonza, Greater Bay Airlines, Jetlines, and Norse Atlantic. …
Global Bag Fee Revenue Rises to $33.3 Billion – Press Release
February 20, 2024 | News & Research, Press Releases, Reports
CarTrawler 2023 Global Estimate of Baggage Fee Revenue reveals 15% increase from 2022 figure of $29 billion. IdeaWorksCompany, the foremost consultancy on airline ancillary revenues,…