News and Research

Chicago Tribune
Report urges airlines to be nice
A new study released Monday offers airlines, an often-hated industry, a simple secret to further their success and pad their bottom lines: Be nice.  “Call it a back-to-basics mantra, but sometimes in a technology-riddled world, we all can benefit from a few therapeutic reminders to reset our moral compasses,” says the IdeaWorksCompany report, “Boost Ancillary Revenue Through Empathy, Competence and Kindness.”