IdeaWorksCompany can create a project proposal for any of the areas listed on the Expertise page, such as enhancing frequent flier programs or providing a bottom line boost through ancillary revenue activities. Clients may also choose from the Consulting Project Packages listed below. Please click on the link to download a full project description. Package pricing is available upon request; please contact Jay Sorensen for more information.
Ancillary Revenue On-Site Consulting Package:
Airlines enjoy greater revenue success when they become effective retailers, rather than passive shopkeepers. IdeaWorksCompany offers a one-price solution for carriers seeking to build ancillary revenue. This package provides a week of on-site consulting services to support three primary ancillary revenue areas: 1) commission-based products at the website, 2) travel-related a la carte services, and 3) onboard a la carte features.
FFP Revenue Analysis Consulting Package:
IdeaWorksCompany offers a one-price solution for an airline seeking to measure the financial performance of its frequent flier program. The two-phase project would provide a “tune-up” for the program to ensure peak operating performance in terms of mileage value and passenger revenues. Outcomes of the project would help management answer questions such as, “Is the program selecting the best candidates for the elite tiers?” and “What reward changes should be made to better align reward value with competing airlines?”
Building a Frequent Flier Program – Consulting Packages:
IdeaWorksCompany offers a one-price solution for an airline seeking to evaluate a frequent flier program opportunity. A total of ten packages are offered to provide support for all areas of frequent flier program planning, procedures development, and program launch.
- Initial Evaluation – Phase 1 focuses on the carrier’s unique travel product and the expectations of its guests. Numerous face-to-face interviews with the carrier’s executives provide the consultant a thorough background on the company and its products, and allow client executives to learn more about loyalty marketing. The week of activity will be summarized in a 4-page report. The Initial Evaluation Report will outline a program design for the client.
- Business Plan – Phase 2 is offered as a separate project to begin the process of building a frequent flier program through the development of a comprehensive business plan document. This project will create a 25-page Frequent Flier Business Plan that will outline the design of a customized loyalty program for the client.
- Procedures Development and Program Launch – Phases 3 through 10 provide further program development, create operational systems, and assist with program launch. The component approach provides maximum flexibility for the client; any or all of the Phases offered may be requested.