May 11

May 11, 2016 – Press Release

Southwest and airberlin Top Reward Rankings but Turkish Airlines and Air China Rise High
The 7th annual Switchfly Reward Seat Availability Survey also finds JetBlue has best reward payback among major North American carriers.  Value-oriented airlines dominate the top tiers of the 7th annual Switchfly Reward Seat Availability Survey.  Two global carriers made significant improvements to their rankings. Turkish Airlines had the 4th best reward seat availability for 2016, which is much improved from its 15th place ranking in 2015. Likewise, Air China showed big improvement by moving to the 10th slot from 18th place in 2015.
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Swithfly Reward Seat Availability Survey Infographic

Mar 21

March 21, 2016 – Press Release

Aer Lingus, AirAsia, Ryanair, and Spirit Use Email to Sell After Booking
The need for ancillary revenue requires airlines to venture beyond the booking confirmation email. The latest report from IdeaWorksCompany follows that path to learn how airlines gain more sales after a booking is made. IdeaWorksCompany assessed the full set of emails sent by six top ancillary revenue airlines to learn how they encourage customers to buy more.

Feb 22

February 22, 2016 – Press Release

Aer Lingus, Pegasus, Spirit, SWISS, and WestJet Provide Excellent Online Examples of a la Carte Promotion
Shopkeepers know the best store layout balances an efficient shopping experience with the placement of subtle detours that cause consumers to consider buying more. Retail methods can fill airline shopping carts too; airline websites can easily apply these practices to booking path design. This requires airline executives to think like retailers and to create websites that go beyond enabling simple transactions to becoming destinations that engage and excite consumers.  The latest report from IdeaWorksCompany reviewed the websites of airlines all over the world and details good practices regarding booking paths ─ and also what airlines should avoid

Jan 25

January 25, 2016 – Press Release

Air Canada, easyJet, Jetstar, LOT Polish, and United Among Airlines Using Non-Traditional Loyalty Methods
Loyalty is increased through a wide array of methods. To be exact, IdeaWorksCompany identifies six additional loyalty platforms beyond a traditional frequent flier program. Some may operate as replacements for traditional FFPs and others work to increase the loyalty of customers through a combination of rewards and recognition. The latest report issued by IdeaWorksCompany describes the many loyalty choices available, such as coalition programs, subscription plans, and credit-card based rewards.

Dec 28

December 28, 2015 – Press Release

Delta Air Lines Is 2015 Champ for Revenue Innovation and Marketing Leadership
IdeaWorksCompany continues a year-end tradition by identifying the airlines that have shown the greatest prowess in the areas of ancillary revenue, a la carte pricing, and loyalty marketing. Throughout 2015, we assessed the top ancillary revenue producing airlines and the most generous frequent flier programs, and issued reports that described the industry’s service innovation and product development; and offered practical advice for airline executives.

Dec 08

December 8, 2015 – Press Release

IdeaWorksCompany boycotts Trump
Presidential candidate Donald Trump called for a “total ban” of Muslims entering the United States at a campaign rally yesterday. In prior comments he has suggested creating a database to monitor Muslim Americans and proposed warrantless searches of their homes. His statements have gone far beyond normal political discourse and represent overt bigotry and xenophobia. Donald Trump has placed hatred and fear in the forefront of his political campaign.

Nov 08

November 9, 2015 – Press Release

Airline ancillary revenue projected to be $59.2 billion worldwide in 2015
IdeaWorksCompany, the foremost consultancy on airline ancillary revenues, and CarTrawler, the leading provider of online car rental distribution systems, project airline ancillary revenue will reach $59.2 billion worldwide in 2015. The CarTrawler Worldwide Estimate of Ancillary Revenue represents a giant increase of 163% from the 2010 figure of $22.6 billion, which was the first year for the ancillary revenue estimate.

Oct 26

October 27, 2015 – Press Release

Airlines Want to Become the Amazon.com of Travel
The forever quotable Michael O’Leary, CEO of Ryanair, motivated his competitors when he recently said, “We want to become the Amazon.com of travel in Europe, with a whole load of additional services: price comparison, cut-rate hotels, discounted football tickets, concert tickets.” It’s a sentence that instantly conveys why airline executives are eager to learn more about airline merchandising.  The latest report issued by IdeaWorksCompany is designed to prepare industry professionals for the decision-making required to take merchandising to the next level with examples from the world of airline retail.

Oct 21

October 21, 2015 – Press Release

Marriott Rewards Found to Offer Best Reward Payback Among Leading Global Hotel Loyalty Programs
Marriott Rewards returns an average of 9.4% from room night spending as reward stay value in the first Switchfly Hotel Reward Payback Survey. That’s a 54% higher return than the reward value provided by Starwood SPG, which was ranked last among the four hotel loyalty programs at 6.1% for reward payback.  During July 2015, IdeaWorksCompany conducted 1,440 reward queries for key hotel brands in four global frequent guest programs: Hilton HHonors, IHG Rewards, Marriott Rewards, and Starwood SPG.  The result provides an average “reward payback” for each program, which is described in this press release.
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Switchfly Hotel Reward Seat Survey 2015 Graphic

Sep 13

September 14, 2015 – Press Release

2014 Airline Ancillary Revenue Activity Surpasses $38 Billion, Up Nearly 21 Percent
IdeaWorksCompany researched financial filings made by 130 airlines all over the world, 63 of which disclosed qualifying revenue activity, to reveal that ancillary revenue reported by these airlines was $38.1 billion for 2014. That represents a more than $35.6 billion increase since 2007, and the 2014 number is up 20.9% over $31.5 billion from 2013.  The 2015 CarTrawler Yearbook of Ancillary Revenue by IdeaWorksCompany, now available free online, provides the most detailed global assessment of a bottom-line-booster that can represent 38.7% of a carrier’s revenue, as it does for Spirit Airlines in the US, or $56.28 per passenger for Jet2.com in the UK, and $5.86 billion for global behemoth United Airlines.