Reported Airline Ancillary Revenue Surged to $27.1 Billion in 2012—Up 19.6% in One Year
IdeaWorksCompany, the foremost consultancy in the area of airline ancillary revenues, and CarTrawler, the leading provider of online car rental distribution systems, today announce the results of the CarTrawler Review of Ancillary Revenue Results for 2012.
Choice and Creativity.
Carriers Build Ancillary Revenue by Empowering a Consumer’s Right to Choose. Air New Zealand, Air Canada, and Wizz Air use three contrasting retail methods that can boost revenue more than 20%. IdeaWorksCompany reveals how the ancillary revenue revolution is focusing less on product development and more on retail methods.
IdeaWorksCompany reviewed the credit cards offered by the five largest US airlines, such as American and United, and compared these to the independent travel reward cards offered by banks such as Chase and Citi. This report finds American Express, Barclays, Chase, Citibank and Southwest are most rewarding, while American, Delta, US Airways, and United cards offer travel perks but higher reward thresholds.
Points, Pillows and Porsches: Hotel and Car Rewards at the Top 30 Airlines
Car and hotel rewards are now offered by every major frequent flier program in North America and Europe with the exception of Turkish Airlines and US Airways. Of the 30 frequent flier programs reviewed worldwide, 20 offer hotel rewards and 17 provide car rental rewards.
Profit From Innovation: Benefits of Ancillary Revenue Reach All Over the World
Ancillary revenue innovators include AirAsia, KLM, and Virgin America, and global practitioners include Disney, Norwegian Cruise Line, and Starbucks.
Airline ancillary revenue projected to reach $36.1 billion worldwide in 2012
The Amadeus worldwide estimate of ancillary revenue forecasts an 11.3% increase, surpassing $3.6 billion in new receipts.
Ancillary Revenue reported by airlines grew to €18.23 billion in 2011 and jumped 66% in two years
Analysis from IdeaWorksCompany, sponsored by Amadeus, reveals that United, Delta, American and Qantas are top ancillary revenue carriers for 2011 and 2010.
Corporate Travelers and A la Carte Pricing
Travel managers admit to Congress that a survey of member companies reveals 58% are unable to track the total amount travelers spend on a la carte fees.
A la Carte Shopping is Good for Consumers
The ultimate compliment for the consumer acknowledges their right to choose. IdeaWorks offers a trio of reasons why a la carte methods are good for consumers.