Jul 17

July 18, 2017 – Report

2016 Top 10 Airline Ancillary Revenue Rankings
Every year IdeaWorksCompany searches for disclosures of financial results which qualify as ancillary revenue for airlines all over the globe. Annual reports, investor presentations, financial press releases, and quotes attributed to senior executives all qualify as sources in the data collection process. These results are contained in the new report, 2016 Top 10 Airline Ancillary Revenue Rankings. Of the 138 airlines reviewed, 66 reveal figures related to ancillary revenue.

May 16

May 17, 2017 – Press Release

Southwest is Tops in Annual Reward Rankings, But Survey Shows Fewer Reward Seats Worldwide
The 8th annual Reward Seat Availability Survey ─ now sponsored by CarTrawler ─ also finds
Alaska Airlines has best reward payback among major North American carriers.  The steady improvement in airline reward seat availability since 2010 ended with the results from this year’s CarTrawler Reward Seat Availability Survey. Last year 76.6% of reward queries provided access to a saver-style reward seat; this dropped to 72.4% for 2017. The story for US-based consumers is generally positive, while frequent flyer members elsewhere in the world are seeing moderate to significant declines in reward seat availability.
You may also download this FAQ document:
FAQ for 2017 Worldwide Reward Survey

Mar 20

March 21, 2017 – Report

Cash is King: Revenue Now Rules Frequent Flyer Program Accrual
This report assesses how frequent flyer programs have become very revenue aware in the distribution of miles, points, and rewards to their members. IdeaWorksCompany researched the accrual and reward methods of the world’s largest 25 airlines and their frequent flyer programs. The list has airlines from all over the globe, including alliance members, non-aligned airlines, and low cost carriers.

Feb 21

February 21, 2017 – Report

Ancillary Revenue Goes Mobile: the Best Methods Used by the Top 25 Airlines
IdeaWorksCompany finds Air France, Emirates, Indigo, and Ryanair provide great mobile retailing examples. The latest report from IdeaWorksCompany applies the rise of the mobile age to the ancillary revenue revolution. IdeaWorksCompany researched the in-path booking capabilities of the mobile applications offered by the world’s largest 25 airlines. It’s a varied list which includes traditional global network airlines and eight low cost carriers.  This 15-page report is the first installment of the 2017 Thought Leadership Series on Revenue and Loyalty and is sponsored by CarTrawler.

Nov 29

November 29, 2016 – Press Release

Airline ancillary revenue projected to be $67.4 billion worldwide in 2016
IdeaWorksCompany, the foremost consultancy on airline ancillary revenues, and CarTrawler, the leading provider of online car rental distribution systems, project airline ancillary revenue will reach $67.4 billion worldwide in 2016. The CarTrawler Worldwide Estimate of Ancillary Revenue represents a nearly 200% increase from the 2010 figure of $22.6 billion, which was the first year for the ancillary revenue estimate.  The CarTrawler Worldwide Estimate of Ancillary Revenue marks the seventh year IdeaWorksCompany has prepared a projection of ancillary revenue activity.
Click here for an infographic summary (JPG file) of key findings.

Nov 07

November 8, 2016 – Report

Top Merchandising Innovations to Delight Air Travelers and Boost Profits
IdeaWorksCompany explores how American, AnadoluJet, Eurowings, Jazeera, Virgin Atlantic,
and other airlines are becoming better retailers.  The latest report from IdeaWorksCompany provides a wide variety of examples − covering traditional airlines, low cost carriers, and suppliers from all over the world – to demonstrate unique methods that generate more revenue from the sale of tickets and ancillary revenue activities.

Oct 05

October 5, 2016 – Press Release

Switchfly Hotel Reward Payback Survey
IdeaWorksCompany releases results from the second annual Switchfly Hotel Reward Payback Survey, which now includes 6 global programs.  During August 2016, IdeaWorksCompany conducted 1,305 reward queries for key hotel brands in six global frequent guest programs:  Choice Privileges, Hilton HHonors, IHG Rewards, Marriott Rewards, Starwood SPG, and Wyndham Rewards.  For example, Wyndham Rewards returns an average of 13.6% from room night spending as reward stay value.  That’s a 143% higher return than the reward value provided by Starwood SPG, which was ranked last among the six hotel loyalty programs at 5.6% for reward payback.
Click here for an infographic summary (JPG file) of key findings.

Jul 20

July 20, 2016 – Report

2015 Top 10 Ancillary Revenue Rankings
Every year since 2008, IdeaWorksCompany searches for disclosures of financial results which qualify as ancillary revenue for airlines all over the globe. Annual reports, investor presentations, financial press releases, and quotes attributed to senior executives all qualify as sources in the data collection process. Of the 135 airlines reviewed, 67 were found to reveal financial results related to ancillary revenue.  From this list, total airline revenue and ridership data were collected to determine the top ten airlines in overall ancillary revenue, as a percentage of company revenue, and on a per passenger basis.

May 11

May 11, 2016 – Press Release

Southwest and airberlin Top Reward Rankings but Turkish Airlines and Air China Rise High
The 7th annual Switchfly Reward Seat Availability Survey also finds JetBlue has best reward payback among major North American carriers.  Value-oriented airlines dominate the top tiers of the 7th annual Switchfly Reward Seat Availability Survey.  Two global carriers made significant improvements to their rankings. Turkish Airlines had the 4th best reward seat availability for 2016, which is much improved from its 15th place ranking in 2015. Likewise, Air China showed big improvement by moving to the 10th slot from 18th place in 2015.
You may download and use this JPG image:
Switchfly Reward Seat Availability Survey Infographic

Mar 21

March 21, 2016 – Report

Never Say Goodbye; Savvy Airlines Use Email to Sell After Booking
The need for ancillary revenue requires airlines to venture beyond the booking confirmation email. This report follows that path to learn how airlines gain more sales after a booking is made. IdeaWorksCompany assessed the full set of emails sent by six top ancillary revenue airlines to learn how they encourage customers to buy more. Examples from Aer Lingus, AirAsia, easyJet, Ryanair, Spirit, and Vueling provide a global display of these retail skills.