Jul 21

July 21, 2016

Ryanair’s ancillary revenue hits record level
Irish Examiner
Ryanair generated the sixth highest revenues globally from non-flight ticket items in 2015, according to a new report, which shows the top 10 world airlines pulled in almost $26bn (€23.6bn) in ancillary revenues during the year.  In a newly published list of the top 10 ancillary revenue generating airlines from aviation research group IdeaWorks, the Dublin-based carrier ranks ahead of the likes of Lufthansa, Qantas, and EasyJet and is only dwarfed by US giants United Airlines, American Airlines, and Delta.

Jun 24

June 24, 2016

Analysis: Is the golden era of frequent-flyer benefits over?
Buying Business Travel
Social media comment from travellers who opt for the lowest fares and get the least rewards has, predictably, been highly critical; those with elite status who pay higher fares and get the best rewards, less so.  But as the global airlines have shown with their egregious pursuit of ancillary fees, they’re very much focused on increasing revenues. Total ancillary fees levied by the world’s airlines last year reached a record US$59.2 billion according to the consultancy IdeaWorks, with US airlines alone accounting for a third of this revenue stream.

May 13

May 13, 2016

American and United Ready No-Frills Fares to Take on Discounters
Bloomberg
Stung by competition from ultra-discount carriers, American Airlines Group Inc. and United Continental Holdings Inc. are striking back with cheap, no-frills tickets of their own.  The strategy carries risks for the legacy airlines. American, United and Delta dominate the U.S. and have alliances with global carriers, advantages that would seem to negate the need to compete for the most price-conscious customer, said Jay Sorensen, a former Midwest Airlines executive who is now president of airline consultant IdeaWorksCompany.

May 11

May 11, 2016

The Best and Worst Frequent-Flier Rewards Programs for 2016
Wall Street Journal
For the third year in a row, free seats open for booking increased in the Switchfly Reward Seat Availability Survey, a comprehensive look at success at redeeming miles or points at the basic “saver” level. The survey found two seats available at the lowest mileage level on 77% of the booking queries made this year, up from 74% last year and 72% in 2014.  “Overall, I think the consumer is being better served than the year before,” says Jay Sorensen, president of IdeaWorks, the consulting firm that conducted the study.

May 11

May 11, 2016

Redeeming Frequent Flier Miles Is Getting Much Easier
Fortune Magazine
According to the Switchfly Reward Seat Availability Survey, which was released on Wednesday in conjunction with consumer-focused IdeaWorks, airlines will be offering their frequent fliers more reward seats. The survey looked at 7,000 flights, both domestic and international between June and October, and found that there were reward seats available on 76.6% of them. That’s the highest it’s been in the seven years that this survey has been conducted.  “I would say it is getting easier, especially if you live outside the United States,” IdeaWorks president Jay Sorensen told CNBC.

May 11

May 11, 2016

For frequent fliers, using miles is getting easier
CNBC
Frequent fliers will have an easier time using their rewards while booking travel plans for the summer and fall, thanks to more flights offering open reward seats.  According to the latest Switchfly Reward Seat Availability Survey, released in conjunction with IdeaWorks on Wednesday, of more than 7,000 domestic and international flights that are scheduled from June through October, 76.6 percent offer reward seats.

Mar 29

March 29, 2016

Budget Fliers Should Love Airline Fees
Wall Street Journal
In 2014 airlines generated $38 billion in ancillary revenue, according to a study by IdeaWorks. That money keeps base fares low. And airline profits are far from outrageous. The average net margin for all scheduled U.S. carriers was 4.4% in 2014. Even in the first three quarters of 2015, after oil prices had plummeted, the average net margin was only 14%.

Dec 29

December 29, 2015

Delta Is Out-Innovating All Other Airlines With Its Branded Fares
Skift
Airline marketing and ancillary revenue consultancy Ideaworks has announced its list of the top five airline marketing innovators for 2015, and listed Delta as the industry’s best at building revenue through ancillary sales, including its “branded fares” and Comfort+ product.  “Delta continues to be an industry leader in product development and providing premium choices for its customers at every price point from Basic Economy to First Class,” Ideaworks states in its announcement.