Building Revenue Through Innovation
We build revenue through innovation in product, partnership and marketing for airlines and travel companies. We add knowledge and expertise to management teams through on-site workshops and consulting.
Our Services Include:
Building ancillary revenue
Creating a la carte strategies for airlines
Enhancing existing frequent flier programs
Creating loyalty marketing programs
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Serving airlines and the travel industry since 1996
IdeaWorksCompany is an organization that researches the expectations of the customer, learns from the wisdom of the client and applies creative ideas to the product.
Our international client list includes passenger railways, hotels, and travel industry service companies.
Recent Reports
Seven Young Airlines Try Their Ancillary Revenue Wings – Report
March 19, 2024 | News & Research, Reports
CarTrawler-sponsored analysis reviews the ancillary revenue strategies of seven new entrant airlines: Akasa Air, Air Japan, BeOnd, Bonza, Greater Bay Airlines, Jetlines, and Norse Atlantic. …
Global Bag Fee Revenue Rises to $33.3 Billion – Press Release
February 20, 2024 | News & Research, Press Releases, Reports
CarTrawler 2023 Global Estimate of Baggage Fee Revenue reveals 15% increase from 2022 figure of $29 billion. IdeaWorksCompany, the foremost consultancy on airline ancillary revenues,…
US Major Airlines Receive More Than $25 Billion in Ancillary Revenue from Co-Branded Cards – Press Release
January 23, 2024 | News & Research, Press Releases, Reports
CarTrawler sponsored research reveals US major airlines netted 32% of global ancillary revenue and nearly 68% of frequent flyer and commission-based revenue. Following further analysis…